Seinfeld ad costs $2m
Wednesday 11 February 1998
NBC network may ask as much as $2m for a 30-second commercial on the programme created by Jerry Seinfeld (pictured) when it has its finale on 14 May. That would break the television advertisement record of $1.3m set last month by the Super Bowl. The trade magazine Advertising Age said on Monday that NBC started floating the $2m asking price among media buyers last week but has no takers so far. The trade publication Mediaweek said buyers were told NBC wants $1.7m to $2m for a single ad spot on the finale.
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