Sweet adverts attacked
Tuesday 12 December 1995
Children see three to four times more advertising for fatty and sugary foods than adults and are being "saturated" with unhealthy food, a report by the National Food Alliance says.
The paper, Easy to Swallow, Hard to Stomach, found that 7 out of 10 adverts during Children's ITV are for food compared with only 2 out of 10 during adult programming.
Although government guidelines for a healthy, balanced diet recommend that fatty and sugary foods should account for no more than 7 per cent of our diet, the survey found advertising for these food made up 44 to 76 per cent of all food advertising.
During programming for children breakfast cereals (mostly sweetened) and sweets were the most intensively advertised food products. Much of the rest was for soft drinks, fast foods, ice cream and lollies. Out of 549 food adverts monitored only two were for fruit and vegetables, although it is recommended these should make up 33 per cent of a healthy diet.
The NFA wants the Government to support pilot projects to investigate how to promote healthier foods. It should also tell the Independent Television Commission not to transmit adverts for fatty and sugary foods during children's viewing.
The Food Advertising Unit claimed advertising is far less influential than family and peers. Jeffrey Goldstein, Professor of Psychology at the University of Utrecht, said restrictions would have undesirable economic and psycho-social effects. "Children would be isolated as a social group . . . and regarded as incapable of making their own decisions," he said.
- 1 Moscow voted the world's unfriendliest city
- 2 The excuses your boss is most likely to believe when you call in sick
- 3 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 4 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
- 5 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
The excuses your boss is most likely to believe when you call in sick
Bono's group has made more money from Facebook investment than from all his music
Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
Wikipedia rocked by 'rogue editors' blackmail scam targeting small businesses and celebrities
More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
Negotiable: Recruitment Genius: This recognized leader in providing software s...
£40000 - £42000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...
Negotiable: Recruitment Genius: A works engineer is required in a progressive ...