The Lewinsky industry: Publicity Makers

Jon Snow, interviewer

Much-admired news anchor known for his ties. His background in hard news did not make him the most obvious choice as an interviewer of the President's ex-mistress

Michael Jackson, chief executive of Channel 4

Eyebrows were raised when he paid pounds 400,000 for interview rights. He will be pleased with the impression the programme has left on his bottom line

Andrew Morton, author of biography

Made a million from Diana: Her True Story and its posthumous update. His name on Monica's Story gives it a stamp of professionalism

Michael O'Mara, publisher of biography

The maverick, south London publisher who has succeeded where US publishing houses were reluctant or afraid to go