Tribute to three sides of Fab Four
Monday 16 October 1995
But now, Mojo magazine has come up with perhaps the most lavish tribute. In an unprecedented move, the music magazine is producing three separate covers for its November edition, out on Tuesday.
The three covers feature the band from their moptop era in 1964, their psychedelic period in 1967 and nearing their last days in 1968. The edition devotes 70 pages to the band and the magazine is hoping it will become a collector's item.
Mojo's editor, Mat Snow, denies that the unusual decision to use three covers is a marketing ploy. "The Beatles were huge stars from 1963 to 1969 and they had numerous image changes during that period. Everyone has their favourite Beatles image and there's no such thing as a definitive Beatles image.
"It's an idea we have learnt from the recording industry: just as they have several different mixes for a record, we have three different covers."
Mr Snow rejected the idea of three covers with each of the three remaining Beatles. "We would have had a bundle of unsold magazines lying in a warehouse with Ringo on the cover," he said.
The Beatles historian Mark Lewisohn, who wrote the complete Beatles chronicle and who contributed to the Mojo edition, reckons the issue will prove popular with Beatles collectors. "A lot of love and care has gone into the subject and the fans will probably be delighted," he said.
The idea of multiple magazine covers is one that has gained popularity in recent months. In August, GQ offered readers the choice between two covers - one of the model Helena Christensen and one with the actor Hugh Grant - while London's listings magazine Time Out produced two covers, one showing a model with a T-shirt proclaiming "North London Sucks" and the other in which the T-shirt read "South London Sucks".
Mr Snow was keen to stress the difference rests with Mojo's three covers. "I would love people to buy all three but, although the covers are different, the content inside is the same. We believe they will be collected and kept in 20 years' time," he said.
- 1 Malaysia Airlines MH17 crash: Pro-Russian rebel 'admits to shooting down plane'
- 2 Israel has discovered that it's no longer so easy to get away with murder in the age of social media
- 3 Israel-Gaza conflict: The myth of Hamas’s human shields
- 4 Amy Winehouse unpublished 2004 interview: ‘Ten years from now I’ll be 30, so I’ll maybe have one baby’
- 5 Dutch paedophile club to fight their ban at the European Court of Human Rights
Lana Del Rey: 'I have slept with a lot of guys in the industry'
Peaches Geldof cause of death: 'Heroin addict' socialite had taken fatal dose of drug, inquest concludes
Peaches Geldof inquest: Tragic final moments of socialite's life reveal she lied to husband about failed heroin tests
Israel-Gaza conflict: The myth of Hamas’s human shields
Malaysia Airlines MH17 crash: Was a Russian-made missile really parked in this quiet square?
Malaysia Airlines flight MH17 crash: 'Nine Britons, 23 Americans and 80 children' feared dead after Boeing passenger jet is 'shot down' near Ukraine-Russia border
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
£49000 - £55000 per annum + competitive: Progressive Recruitment: My client is...
£48000 - £54000 per annum + Benefits package: Progressive Recruitment: My clie...
£35000 - £45000 per annum + competitive: Progressive Recruitment: If you're pa...
£45000 - £55000 per annum + competitive: Progressive Recruitment: SAP Business...