Sweet shop owner fined £400 for selling 30p Asda chocolate as £3 Wonka bars

Alexander Gwillym had tried to register his product as 'Mr Wonka Bar' rather than 'Wonka Bar'

A sweet shop owner has been fined after he sold 30p Asda Smart Price chocolate bars as "Wonka" bars worth £3.

A court heard that Alexander Gwillym, 39, of Llantarnam, Cwmbran, South Wales, repackaged the supermarket's discount bars before passing them off as the more expensive Nestle brand.

Magistrates in Newport were also told that the products did not meet a number of key consumer protection food labelling laws.

Ahead of his prosecution, Gwillym had made an unsuccessful attempt to register his own "Mr Wonka Bar" trademark.

However, he was warned that his application was "too similar" to the existing Wonka trademarks - and would therefore be likely to mislead the public, the court heard.

Torfaen Council's trading standards team said it had warned Gwillym last year not to sell the counterfeit items at his Sweet66 Ltd shop, but he continued to do so.

At Newport Magistrates' Court, Sweet66 Ltd pleaded guilty to eight offences of breaching trademark legislation and misleading consumers.

The confectionery shop, based in Cwmbran Shopping Centre, was fined £400 and asked to pay £1,000 towards the prosecution costs.

Gwillym, the owner and director of Sweet66 Ltd, was fined £480.

The local authority's executive member for public protection, Gwyneira Clark, said consumers expected to buy goods which were correctly labelled.

"The work of Torfaen's public protection service is vital to safeguard the health and economic well-being of the public and this prosecution sends out a message to all retailers that selling counterfeit goods will not be tolerated."

PA

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Day In a Page

The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing
The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

The saffron censorship that governs India

Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
Prince Charles' 'black spider' letters to be published 'within weeks'

Prince Charles' 'black spider' letters to be published 'within weeks'

Supreme Court rules Dominic Grieve's ministerial veto was invalid
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

How did fandom get so dark?

Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
The galaxy collisions that shed light on unseen parallel Universe

The cosmic collisions that have shed light on unseen parallel Universe

Dark matter study gives scientists insight into mystery of space
The Swedes are adding a gender-neutral pronoun to their dictionary

Swedes introduce gender-neutral pronoun

Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

Disney's mega money-making formula

'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

Lobster has gone mainstream

Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
Easter 2015: 14 best decorations

14 best Easter decorations

Get into the Easter spirit with our pick of accessories, ornaments and tableware
Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

Paul Scholes column

Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

The future of GM

The greenhouses where Monsanto 'plays God' with the future of the planet
Britain's mild winters could be numbered: why global warming is leaving UK chillier

Britain's mild winters could be numbered

Gulf Stream is slowing down faster than ever, scientists say
Government gives £250,000 to Independent appeal

Government gives £250,000 to Independent appeal

Donation brings total raised by Homeless Veterans campaign to at least £1.25m
Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

The most borrowed book at Bank of England library? Oh dear

The book's fifth edition is used for Edexcel exams
Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

Cowslips vs honeysuckle

It's the hunt for UK’s favourite wildflower