Army launches third recruitment campaign in a year to boost reserves - despite cuts in troop numbers

 

The Army is launching a new recruitment campaign to expand its reserves section, despite recent cuts to the number of troops.

The launch of the campaign, announced today by Defence Secretary Philip Hammond, coincides with research commissioned by the army that says nearly one in four Britons are unhappy with their current career.

The campaign, dubbed "More than meets the eye", aims to show how the new Army Reserve is fully integrated with its regular counterpart.

Through a series of TV adverts, it hopes to capitalise on New Year's resolutions which see people wanting to transform their lives and careers.

The survey showed that 23 per cent of people were not satisfied with their current career.

When asked what was missing, 30 per cent said a decent salary, 27 per cent said excellent training and personal development, 25 per cent said a challenging and exciting role, 35 per cent said UK and overseas travel, and 18 per cent said getting paid while getting qualifications.

The research, carried out by OnePoll on behalf of the army, surveyed 2,000 people in December 2013.

It also revealed a lack of awareness about life in the army.

Of those polled, more than a quarter (28 per cent) thought Army Reserves would not get paid, while 40 per cent did not think a commitment to the reserves was flexible, and 40 per cent also thought signing up to the army was a lifetime commitment.

Defence Secretary Philip Hammond said: "We are restructuring the army to ensure regular and reserve soldiers are fully integrated into one force, training and working alongside each other.

"In 2014, the army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers.

"Army Reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018."

Chief of the General Staff, General Sir Peter Wall, said: "The army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations.

"It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination, and physical stamina."

January will also see the launch of a new simplified online application form, a more streamlined medical clearance process, and an army fitness app, making it easier for potential recruits to join, said the MoD.

Trooper Marcus Cribb, 23, who is in full-time higher education studying project management but has been in the Army Reserves for four years, features in the new TV ad.

Tpr Cribb, from Weymouth, Dorest, works as a Challenger 2 driver part-time for the army.

He said: "Being in the army has opened up so many opportunities that I wouldn't have achieved elsewhere. I've gained new skills and had the opportunity to travel to Switzerland, all of which has been done part-time.

"My university has been supportive of my role in the army alongside my studies and I'm keen to bring all of the skills and qualifications that I'm gaining in the army to my studies and future full-time career.

"Not many people realise that reserves have all the same opportunities as regular soldiers, but we do. I would encourage anyone looking for an exciting challenge and new opportunity outside of their day job to join."

PA

 

News
people'It can last and it's terrifying'
News
people Emma Watson addresses celebrity nude photo leak
Arts and Entertainment
tv
News
Katie Hopkins appearing on 'This Morning' after she purposefully put on 4 stone.
peopleKatie Hopkins breaks down in tears over weight gain challenge
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
fashionModel of the moment shoots for first time with catwalk veteran
Life and Style
fashionAngelina Jolie's wedding dressed revealed
Sport
Alexis Sanchez, Radamel Falcao, Diego Costa and Mario Balotelli
footballRadamel Falcao and Diego Costa head record £835m influx
News
i100
Arts and Entertainment
Madame Vastra and Jenny Flint kiss in Doctor Who episode 'Deep Breath'
tv
Arts and Entertainment
Olivia Colman topped the list of the 30 most influential females in broadcasting
tv
Life and Style
techIf those brochure kitchens look a little too perfect to be true, well, that’s probably because they are
Arts and Entertainment
Danish director Lars von Trier
tvEnglish-language series with 'huge' international cast set for 2016
Life and Style
tech
News
Kelly Brook
peopleA spokesperson said the support group was 'extremely disappointed'
Sport
Andy Murray celebrates a shot while playing Jo-Wilfried Tsonga
TennisWin sets up blockbuster US Open quarter-final against Djokovic
Arts and Entertainment
Hare’s a riddle: Kit Williams with the treasure linked to Masquerade
booksRiddling trilogy could net you $3m
Arts and Entertainment
Alex Kapranos of Franz Ferdinand performs live
music Pro-independence show to take place four days before vote
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Year 3 Teacher Cornwall

£23500 - £40000 per annum: Randstad Education Plymouth: Year 3 Primary Teacher...

HR Generalist (standalone) - Tunbridge Wells - £32,000

£30000 - £32000 per annum: Ashdown Group: HR Generalist (standalone) - Tunbrid...

Year 3 Teacher Plymouth

£23500 - £40000 per annum: Randstad Education Plymouth: Year 3 Primary Teacher...

Junior Software Developer - Newcastle, Tyne & Wear - £30,000

£25000 - £30000 per annum + benefits: Ashdown Group: Junior Web Developer / J...

Day In a Page

'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

'I’ll tell you what I would not serve - lamb and potatoes'

US ambassador hits out at stodgy British food
Radio Times female powerlist: A 'revolution' in TV gender roles

A 'revolution' in TV gender roles

Inside the Radio Times female powerlist
Endgame: James Frey's literary treasure hunt

James Frey's literary treasure hunt

Riddling trilogy could net you $3m
Fitbit: Because the tingle feels so good

Fitbit: Because the tingle feels so good

What David Sedaris learnt about the world from his fitness tracker
Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Second-holiest site in Islam attracts millions of pilgrims each year
Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering