Body politic: After Movember, here comes Armpits4August

New campaign aims to raise awareness of Polycystic Ovary Syndrome by encouraging women to grow their armpit hair for the month of August

The organisers of Armpits4August are hoping to raise awareness of Polycystic Ovary Syndrome (PCOS) by encouraging women to grow their underarm hair next month - heatwave and all.

One of groups co-founders called Sarah has PCOS, a condition that affects up to 10 per cent of women.

A common symptom can be hirsutism, the term for excessive hair growth, something that Sarah battled with at work when wearing clothes that revealed her armpits.

Armpits4August hopes that the campaign may lessen traditional attitudes of shame to female body hair.

"The idea is to set a challenge," says Chloe Marshall, one of the organisers. "Until you question these things you don't know what you feel comfortable with, rather than just automatically doing the thing most expected of women."

The campaign aims to raise funds for Verity, the largest charity for people with PCOS. They're hoping to match the £4,000 they raised last year - an amount which far exceeded their expectations considering they only came up with the idea in May.

Associations have been made between the campaign and Movember, which, since 1999, has raised millions for prostate cancer charities - and found lucrative corporate affiliations – by encouraging men to raise funds growing their moustaches for the month of November.

As well as the alliteration, the organisers chose August as it is the month when armpits - and therefore their message - are most on display.

While the recent heatwave may discourage women from taking part, Marshall says they need not fear sticky discomfit.

"It's a perceived difficulty, but actually, body hair wicks sweat away from the skin so some people find that the hair actually makes them feel fresher.

"I don't think it will affect people's decision, when they know it's a short commitment of just a month - especially considering that it can take longer than that for it to be fully grown.

"Last year, mine looked like a teenage boy's moustache after a month; I was really disappointed!"

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Senior Web Designer / Front End Developer

£28000 - £32000 per annum: Recruitment Genius: This fast expanding web managem...

Ashdown Group: Trainee Consultant - Surrey / South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Trainee Consultant - Surrey/ South West London

£22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

Ashdown Group: Recruitment Consultant / Account Manager - Surrey / SW London

£40000 per annum + realistic targets: Ashdown Group: A thriving recruitment co...

Day In a Page

No postcode? No vote

Floating voters

How living on a houseboat meant I didn't officially 'exist'
Louis Theroux's affable Englishman routine begins to wear thin

By Reason of Insanity

Louis Theroux's affable Englishman routine begins to wear thin
Power dressing is back – but no shoulderpads!

Power dressing is back

But banish all thoughts of Eighties shoulderpads
Spanish stone-age cave paintings 'under threat' after being re-opened to the public

Spanish stone-age cave paintings in Altamira 'under threat'

Caves were re-opened to the public
'I was the bookies’ favourite to be first to leave the Cabinet'

Vince Cable interview

'I was the bookies’ favourite to be first to leave the Cabinet'
Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor