Bus conductor ad is ‘gobbledegook’ says Plain English Campaign
Sunday 14 July 2013
A public transport operator has been accused of losing its way with words when advertising for a bus “passenger assistant”.
Go-Ahead London described the passenger assistant role as “brand new” and advertised for a “good face-to-face communicator” who had “customer-facing experience”.
The Plain English Campaign described the ads as “gobbledegook” and suggested a notice along the lines of “bus conductor wanted” would have been a better option. Go-Ahead London bosses, who advertised the passenger assistant job, said they were happy with the description.
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