'Christian Easter eggs' fail to crack open supermarkets
Sunday 24 March 2013
Church groups appear to have failed in their attempt to crack the Easter egg market – after supermarkets refused to believe that “Christianity sells”.
Christians had been celebrating a milestone in their three-year campaign to get the Real Easter Egg into supermarkets, but it now turns out some retail buyers have placed such pitifully low orders that the Meaningful Chocolate Company, which makes the eggs, faces selling to some stores at a loss.
Bishops have been backing the bid to get a religious Easter egg on the shelves for the first time and establish a new British tradition. The Bishop of Hereford, the Rt Rev Anthony Priddis, urged shoppers to complain to their local supermarket if they could not find the £3.99 egg – which is the only one to mention Jesus on the box.
“Orders are quite low, particularly [at] Sainsbury’s,” he said. “The supermarkets between them are only taking about 80,000, most of which are going to Tesco, Morrisons or the Co-op. It would help if customers start asking supermarkets: Where are the Real Easter Eggs? It might encourage the stores to stock more next year.”
David Marshall, boss of the Meaningful Chocolate Company, said: “For such low quantities we run the risk of selling at a loss. One supermarket said they were very worried this egg would not be liked by people and would cause problems.”
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 Humans of New York image of crying gay teen receives best response yet from Ellen DeGeneres
- 4 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 5 Swedish minister gives strongest case yet on why EU should stop turning away asylum seekers
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
£7 - £10 per hour: Recruitment Genius: This care provider is looking for Home ...
£30000 - £35000 per annum: Recruitment Genius: One of the UK's leading web des...
£27000 - £35000 per annum: Recruitment Genius: A growing, successful, friendly...
£16000 - £25000 per annum: Recruitment Genius: This family owned, independent ...