A PR stunt by George Osborne backfired when he misspelled the name of the town he was visiting on Twitter, on Thursday.
The Chancellor tweeted a photo of himself with MP Kris Hopkins and staff at the Cobbles and Clay café in the Yorkshire town of Haworth, famous for its links with the Brontë sisters and its heritage railway.
But in the post, which he used to promote a cashback scheme for businesses and charities, he incorrectly called the historic town “Howarth,” despite being there at the time.
Users of the social media website were quick to react to the Chancellor's lack of awareness, with JayneHowarth simply replying “HAWORTH” to his post.
Another asked: “@GeorgeOsborne Who do you think you are?”
During Mr Osborne’s trip, he also made a typo-free post of a photo of himself preparing a fish at The Cooking School in Halifax, and boasted of the lunch he had a at pub in Addingham.
He also visited nearby Silsden, where he spoke to staff at a global engineering firm.
His trip comes after he warned on Tuesday that Britain’s housing shortage is likely to persist for the next decade.