High unemployment cuts use of deodorant as jobs market affects male personal hygiene
Paul Bignell is an Assistant News Editor at The Independent. He has previously been the acting News Editor of the i Paper, a home news reporter for The Independent for one year and a reporter for the Independent on Sunday for six years.
Monday 05 August 2013
Modern young men may have a reputation for using a range of beauty products, but it seems the moribund jobs market is now taking its toll on personal hygiene.
Seven per cent of young men have recently stopped using deodorant, whilst a further 5 per cent of men aged 17 to 24 have stopped washing their hair, according to new research commissioned by the retail magazine The Grocer.
Another 5 per cent have also stopped styling their hair with products such as gel at least once a week. According to analysts Kantar Worldpanel, the decline in sales is partly explained by high rates of graduate unemployment.
“The core driver for using deodorant as part of a routine is getting ready for work. Unemployment removes this,” Samuel Hart, an analyst, told the magazine.
The latest figures from the Higher Education Statistics Agency show that nearly one in 10 students were unemployed six months after graduating from UK universities, with men more likely to be out of work than women.
The growing indifference to male personal hygiene has hit the grooming market hard in the past year and value sales have fallen 2.3 per cent on volumes down 1.1 per cent.
But according to some brands, a rugged fashion – especially the recent trend for beards – is also playing a part in the decline. Sales of razors have fallen by 2.5 per cent .
- 1 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 2 50 books for students to read this summer: From Ernest Hemingway to Gillian Flynn
- 3 McDonald’s removes chicken nuggets from the menu in Hong Kong amid major food scare
- 4 Students offered grants if they tweet pro-Israeli propaganda
- 5 Joey Barton and Yossi Benayoun become involved in Twitter row over Israel-Gaza conflict
Israel-Gaza conflict: Israeli targeting policy under scrutiny after shellfire hits a mother and child, a school full of refugees and a doctor’s home
Metallica drummer Lars Ulrich claims Noel Gallagher helped him kick his cocaine addiction
Peaches Geldof: Her final day – and her fatal decision
Iraq crisis: Isis orders Mosul shop keepers to cover mannequins
Students offered grants if they tweet pro-Israeli propaganda
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...
£28000 - £33000 per annum: Ashdown Group: Marketing Executive (Digital Marketi...
£400 - £401 per annum + competitive: Progressive Recruitment: SSIS Administrat...
£18000 - £23000 per annum + Comission: SThree: SThree, International Recruitme...