High unemployment cuts use of deodorant as jobs market affects male personal hygiene
Modern young men may have a reputation for using a range of beauty products, but it seems the moribund jobs market is now taking its toll on personal hygiene.
Seven per cent of young men have recently stopped using deodorant, whilst a further 5 per cent of men aged 17 to 24 have stopped washing their hair, according to new research commissioned by the retail magazine The Grocer.
Another 5 per cent have also stopped styling their hair with products such as gel at least once a week. According to analysts Kantar Worldpanel, the decline in sales is partly explained by high rates of graduate unemployment.
“The core driver for using deodorant as part of a routine is getting ready for work. Unemployment removes this,” Samuel Hart, an analyst, told the magazine.
The latest figures from the Higher Education Statistics Agency show that nearly one in 10 students were unemployed six months after graduating from UK universities, with men more likely to be out of work than women.
The growing indifference to male personal hygiene has hit the grooming market hard in the past year and value sales have fallen 2.3 per cent on volumes down 1.1 per cent.
But according to some brands, a rugged fashion – especially the recent trend for beards – is also playing a part in the decline. Sales of razors have fallen by 2.5 per cent .
South Korea ferry: Vice principal rescued from sinking ship found hanged
Missing Malaysia Airlines Flight MH370: Wreckage could be found within a week as search reaches 'very critical juncture', says minister
Royal Tour 2014: Is the Duchess of Cambridge the only person ever to climb into a fighter jet wearing a dress and high heels?
Kim Jong-un, crowds and contraband: Inside North Korea with the Pyongyang marathon winner
Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
US Navy christens huge $3 billion destroyer ship USS Zumwalt that appears as a fishing boat on enemy radar
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
- 1 'Natural' energy drink banned for containing erectile dysfunction drug
- 2 Dylan Tombides: West Ham confirm 20-year-old striker has died after battle with cancer
- 3 Loch Ness Monster found on Apple Maps?
- 4 Angus Steakhouse: How does tourist staple continue to thrive in today's gourmet market?
- 5 Cover up! Mother told to show less cleavage during Disneyland family trip: 'Are we supposed to wear turtlenecks our whole lives?'
£150.00 per week: QA Apprenticeships: This company is a company that specializ...
£153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...
£150.00 per week: QA Apprenticeships: This company has been providing on site ...
£150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...