High unemployment cuts use of deodorant as jobs market affects male personal hygiene
Paul Bignell is an Assistant News Editor at The Independent. He has previously been the acting News Editor of the i Paper, a home news reporter for The Independent for one year and a reporter for the Independent on Sunday for six years.
Monday 05 August 2013
Modern young men may have a reputation for using a range of beauty products, but it seems the moribund jobs market is now taking its toll on personal hygiene.
Seven per cent of young men have recently stopped using deodorant, whilst a further 5 per cent of men aged 17 to 24 have stopped washing their hair, according to new research commissioned by the retail magazine The Grocer.
Another 5 per cent have also stopped styling their hair with products such as gel at least once a week. According to analysts Kantar Worldpanel, the decline in sales is partly explained by high rates of graduate unemployment.
“The core driver for using deodorant as part of a routine is getting ready for work. Unemployment removes this,” Samuel Hart, an analyst, told the magazine.
The latest figures from the Higher Education Statistics Agency show that nearly one in 10 students were unemployed six months after graduating from UK universities, with men more likely to be out of work than women.
The growing indifference to male personal hygiene has hit the grooming market hard in the past year and value sales have fallen 2.3 per cent on volumes down 1.1 per cent.
But according to some brands, a rugged fashion – especially the recent trend for beards – is also playing a part in the decline. Sales of razors have fallen by 2.5 per cent .
- 2 Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
Woman opens professional cuddling shop – gets 10,000 customers in first week
Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Isis propaganda image showing 'abuse of Muslim woman by soldiers' is actually taken from Hungarian porn film
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Revealed: How the world gets rich – from privatising British public services
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Excellent Salary: Austen Lloyd: CORPORATE - Corporate Solicitor NQ+ An excelle...
Voluntary Only - Expenses Reimbursed: Reach Volunteering: A trustee (company d...
£45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...
Negotiable: Recruitment Genius: This is an opportunity to join a successful an...