M&S agree to abandon price uplift on big bras
Marks & Spencer hoisted the white flag in the "Battle of the Bust" yesterday, agreeing to stop charging a premium for big bras to placate an internet campaign by busty women.
From today, M&S will scrap its £2 surcharge for DD-plus bras and will also cut the price of all its bras by 25 per cent for the next two weeks.
Britain's biggest clothing retailer announced the turnaround after complaints from campaign group Busts 4 Justice that large-breasted women should not be financially penalised for buying large undergarments.
M&S, which had previously justified the charge on the basis that larger bras cost more to make, placed adverts in national newspapers yesterday with the admission: "We boobed".
"It's true our fantastic-quality larger bras cost more money to make, and we felt it was right to reflect this in the prices we charged," M&S told readers. "Well, we were wrong, so as of Saturday, the storm in a D cup is over."
Busts 4 Justice had been gathering appropriately large support online, with 13,500 people joining its Facebook group. Beckie Williams, a writer with a G bust size who started the group last year after becoming frustrated that she was having to pay a premium for larger bras that did not apply to larger clothes (or heavy airline passengers), had threatened to confront M&S executive chairman Sir Stuart Rose at the company's annual meeting in July.
Perhaps concerned at the further publicity damage arising from the invasion of his showpiece shareholder event by a horde of formidable campaigners, Sir Stuart conceded defeat.
"We always try to do the right thing by our customers and we thought we had but it's clear we've got it wrong this time," he said.
- 1 Forget 'The Dress': Here are five of the biggest news stories you might have missed
- 2 The black and blue dress: Makers considering a white and gold version
- 3 PornHub turns masturbation into energy in bid to save the planet
- 5 MH370: 'Putin ordered plane to be flown to Kazakhstan space port,' conspiracy theory claims
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
PornHub turns masturbation into energy in bid to save the planet
Ukraine crisis: Top Chinese diplomat backs Putin, says West should 'abandon zero-sum mentality'
White and gold or blue and black – what colour is the dress? An eyewitness gives a definitive answer
Saudi Muslim cleric claims the Earth is 'stationary' and the sun rotates around it
New theory could prove how life began and disprove God
Half of Ukip voters say they are prejudiced against people of other races
This is what it's like to be dead, according to a guy who died for a bit
'Cash for access' scandal: Sir Malcolm Rifkind says 'unrealistic' for MPs to live on £67,000 salary
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Aqsa Mahmood branded a 'disgrace' by her parents after claims she recruited three UK girls flying to Middle East
£18000 - £35000 per annum: Recruitment Genius: This company specialises provid...
Excellent Salary: Austen Lloyd: EXETER - A great new opportunity with real pot...
Excellent Salary: Austen Lloyd: EXETER - An outstanding senior opportunity for...
salary equal to £40K pro-rata: Sauce Recruitment: Are you available to start a...