Rob Berry: London Marathon runner's JustGiving page flooded with donations following his death
Berry beat his target by 1680% and counting
Robert Berry, the runner who died shortly after completing the 2014 London Marathon, has raised £27,000 and counting for the National Osteoporosis Society thanks to people giving generously following the sad news.
The 42-year-old's JustGiving page has now attracted more than 2,400 donations, meaning Berry has posthumously achieved 1680 per cent of the money he was hoping to raise for charity.
He collapsed shortly after crossing the finishing line at the event on Sunday and was pronounced dead when he arrived at hospital.
"Such sad news as you were doing such an amazing thing. My thoughts go to your family and friends," one donor wrote on his page, with another adding: "So tragic - hopefully something positive can come from this if everyone keeps up their generosity."
In a statement, the National Osteoporosis Society offered its "heartfelt condolences" to the runner's family. Rob Berry's JustGiving page
"Our immediate concerns are for Mr Berry's family," said the charity's chief executive Claire Severgnini. "Our thoughts and deepest sympathies are with them at this tragic time."
London Marathon's organisers Virgin Money added: "Mr Berry was immediately taken to one of our medical facilities where he was treated by four consultants, including one in emergency medicine.
"He was transferred to St Mary's Hospital, where he was pronounced dead.
"We would like to continue to express our sincere condolences to the family and friends of Mr Berry and our thoughts and deepest sympathies are with them all at this difficult time."
The situation echoes 2012's marathon, which saw 30-year-old hairdresser Claire Squires collapse just a mile from the finish line and die of cardiac failure.
In the weeks following her death, donations for her Samaritans campaign soared to over £1 million.
- 3 The enemy within: People who hear voices in their heads are being encouraged to talk back
- 4 British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
30,000 reasons why the rhetoric on immigrants claiming benefits can stop now
£38000 - £42000 per annum: Recruitment Genius: One of the UK's best performing...
£35000 - £43000 per annum: Recruitment Genius: Our award-winning client is one...
£15000 - £21000 per annum: Recruitment Genius: This leading provider of Atlas ...
£18000 - £20000 per annum: Recruitment Genius: Opportunity to join established...