The Duchess of Cambridge has gone into labour and already the media feeding frenzy has begun, with a clamour of royal ‘experts’, baby speculation and an army of information about the illustrious infant sprayed across the world’s news outlets.
Mail Online has whirred into overdrive, with long articles and pictures splashed across its website and every angle of the royal birth covered, from gynaecologists to a live stream of the hospital doors.
They are far from the only site to feel dizzy. The Daily Express tweeted the news this morning in capitals and a quick glance at its website this morning shows the royal baby is holding all news coverage hostage, similar to The Daily Mirror’s website.
The Telegraph, like many papers (including The Independent and The Guardian), is live-blogging the coverage of Kate’s admittance to hospital. The top quarter of the broadsheet’s website is dedicated to royal speculation, including a piece from Telegraph property on what the royal baby’s nursery may look like.
The Guardian has embedded a button on its website so readers can hide the royal baby news coverage altogether.
Indeed, it’s not just the media that are excited about the royal birth. One man has been sleeping on a bench across the road from the Lindo Wing, reports the Telegraph. According to the newspaper’s consumer affairs editor Steve Hawkes, Superdrug has decided to celebrate the royal birth by cutting 10p off cotton wool.
The Sun has plumped for the headline HEIR IT COMES, screamed across the top of their site, with an accompanying live blog and pictures. They have embedded in their article a ‘royal baby monitor’, which is essentially a live feed of the hospital doors.
Buzzfeed UK summed the whole coverage of the royal baby with an internet friendly pie-chart, listing how the web will react, including snarky pie charts about what everyone is saying about the royal baby.