Stay-at-home drinking and socialising on the rise as Britons avoid paying premium of being served food or drink in pubs and bars

Going for a coffee is now the third most popular leisure outing beating attending a concert or hitting a night club, according to study

With our big comfortable sofas, vast armoury of networked gadgets and fridges groaning under the weight of chilled Chardonnay, it is little wonder that Britons are finding it ever more difficult to find reasons to venture out into the real world for a tipple.

Today however the long term trend towards stay-at-home drinking and socialising passed an important milestone when it emerged that households had spent more on alcohol consumption at home than they did in pubs, bars and restaurants.

According to the Office for National Statistics last year an average of £7.80 went on wine, beer and spirits brought from the off licence or supermarket – up 50p - compared to £7.40 spent in licensed premises.

The change marks a reversal from 2011 when households spent 10p more drinking in public each week than they did within their own four walls.

The figures coincide with new research which suggests that people aged under 30 – traditionally the most gregarious – now prefer to socialise in their or a friends’ home rather than pay the premium of being served food or drink.

Figures from the CGA-Peach Consumer Index revealed that those yet to reach 40 made an average of 1.44 visits to a friend’s home to meet up each week compared to 1.31 occasions on which they went out for a drink or 0.58 times they had a meal out.

The research found that while still more socially active, under 30s were either choosing or forced to gather at a friend’s house more often than any other age group.

The study showed that going for a coffee was now the third most popular leisure outing beating attending a concert or hitting a night club.

James Bennett of CGA-Peach said: “It is fair to say that under-30s do have a greater tendency to spend more time at a friend’s house per week but still they make more visits per week into the leisure market than the average consumer.”

According to a recent survey the average person aged under 34 visited 14 different branded food or drink outlets in the past six months compared to just 10 among the over 35s.

Despite increasing warnings over the effects of binge drinking particularly on the young middle aged, alcohol consumption in the UK fell by 3.3 per cent in 2012 – marking a 16 per cent decline since 2004. For the first time since 1998 consumption fell below eight litres a head.

Neil Williams of the British Beer & Pub Association said the relative decline in the popularity of beer drinking against wine and the increasing numbers of home comforts was behind the cultural shift.

“These are long term trends of how people use their leisure time. Fifty years ago the pub was one of the only leisure options for a lot of people. Now people have so many choices and their own homes have become entertainment zones in a way that they were not before,” he said.

In 1970 nine out of every 10 pints of beer was drunk in the pub. Today it is roughly half and half. Meanwhile sales of wine have doubled since the Blue Nun age with UK consumption averaging six litres a year. Twice as much is now spent per household on wine to be drunk at home compared to beer.

It is estimated that 12 pubs, where beer remains the most popular drink, close each week, the majority of them in suburban areas.

Campaigners have called on the Government to reverse the 42 per cent beer duty increase imposed on beer since 2008 and urged a rethink on charging VAT on restaurant food whilst ready meals are exempt.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
Alan Bennett criticised the lack of fairness in British society encapsulated by the private school system
peopleBut he does like Stewart Lee
Sport
John Terry, Frank Lampard
footballChelsea captain sends signed shirt to fan whose mum had died
Life and Style
food + drink
Arts and Entertainment
Rita Ora will replace Kylie Minogue as a judge on The Voice 2015
tv
Life and Style
tech
Life and Style
Alan Turing, who was convicted of gross indecency in 1952, was granted a royal pardon last year
life
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Life and Style
life
Arts and Entertainment
Tennis player Andy Murray's mum Judy has been paired with Anton du Beke for Strictly Come Dancing. 'I'm absolutely delighted,' she said.
tvJudy Murray 'struggling' to let Anton Du Beke take control on Strictly
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
Sport
David Moyes and Louis van Gaal
football
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Teaching Assistant in secondary school Manchester

£11280 - £14400 per annum: Randstad Education Manchester Secondary: Teaching a...

Primary teaching roles in Ipswich

£21552 - £31588 per annum: Randstad Education Cambridge: Randstad Education re...

Science teachers needed in Norwich

£21000 - £35000 per annum: Randstad Education Cambridge: Science teachers requ...

Semi Senior Accountant - Music

£30000 - £35000 per annum: Sauce Recruitment: A successful, Central London bas...

Day In a Page

Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits