The UK is one of the most traditional countries in the world, but also one of the most technology-obsessed, survey finds

The inaugural Ipsos MORI Global Trends report covered attitudes to things including technology, and globalisation across 20 countries

Perhaps it’s our love of tea and cake, Morris dancing, or the fact that we have a Royal Family - but Britain is one of the most traditional countries in the world, according to a new global survey.

Eight in ten people in the UK say that they value traditions – the third highest proportion behind China (90 per cent), Russia (82 per cent).

And although most people living in 2014 want to live their life on their own terms, customs and rituals are still viewed as important by more than three in four people worldwide.

The inaugural Ipsos MORI Global Trends report covered attitudes to technology, privacy, tradition, health, simplicity, globalisation, inequality, trust and brands.

The huge impact of technology on our lives was particularly accentuated in the survey of more than 16,000 participants in 20 countries, which has been described as the largest of its kind.

An average of six in ten people quizzed agreed with the statement “I am constantly looking at screens these days” and many admitted to craving a simpler, slower lifestyle.

Britons appear to among the most glued to smartphones, computers and tablets, with seven in ten concurring - one of the highest proportions of all the nations studied.

Overall six in ten said they wished their lives were simpler, three in four (77 per cent) believe the world is “changing too fast” while more than half (55 per cent) wish they could slow down the pace of their lives.

However, despite our love of tradition, in the UK we are less likely than the average to hanker after a more straightforward lot, with 53 per cent saying they wish their lives were simpler.

An average of two in three (64 per cent) of the respondents around the world and 61 per cent of Britons said they believe people led happier lives “in the old days when they had fewer problems to cope with”.

Just under half of those surveyed reported feeling “overwhelmed” by the choices they have as a consumer and “all the choices about how to live my life”.

Ben Page, Chief Executive of Ipsos MORI, said: “We have put the complex, and sometimes contradictory attitudes of connected citizens and consumers in an international context - whether it is trust in government, views of marriage or migration, and everything from personal ambition to advertising and from society to social media.

"We have used survey findings alongside other sources to highlight what we see as ten key trends.

“The intention here is to spark a conversation about 'what next'. We discuss the implications of the results for people leading in government, in brands and in business.”

In terms of “what next”, the report showed that despite misgivings about the influence of technology on their lives, most people acknowledge how crucial it has become.

Globally six in ten people agreed that technology is necessary “because only this can help to solve future problems”.

The report also revealed a conflict between what people say and how they act with regard to their privacy.

While nearly half of people across the 20 countries say they are willing to pay for increased levels of privacy for their data, two thirds admit they don't bother fully reading terms and conditions on a website before accepting them.

The study also suggests low levels of satisfaction among the public in those governing them. Across the 20 countries, 31 per cent was the highest level of satisfaction with the way the government is running the country.

The survey of adults aged up to 64 was conducted in September last year in China, India, Turkey, Brazil, Argentina, South Korea, South Africa, Italy, Australia, Poland, America, Russia, Canada, Britain, France, Sweden, Spain, Germany, Belgium and Japan.

Additional reporting by Press Association

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
News
The data shows that the number of “unlawfully” large infant classes has doubled in the last 12 months alone
i100Mike Stuchbery, a teacher in Great Yarmouth, said he received abuse
Arts and Entertainment
The starship in Star Wars: The Force Awakens
filmsThe first glimpse of JJ Abrams' new film has been released online
Sport
Rio Ferdinand returns for QPR
sportRio Ferdinand returns from his three-game suspension today
News
The Speaker of the House will takes his turn as guest editor of the Today programme
arts + ents
News
people

Watch the spoof Thanksgiving segment filmed for Live!
Sport
Billy Twelvetrees will start for England against Australia tomorrow with Owen Farrell dropping to the bench
rugbyEngland need a victory against Australia today
Arts and Entertainment
The cover of The Guest Cat – expect to see it everywhere
books
Sport
Tyson Fury poses outside the Imperial War Museum in south London ahead of his fight against Dereck Chisora
boxingAll British heavyweight clash gets underway on Saturday night
News
i100 Charity collates series of videos that show acts of kindness to animals
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Opilio Recruitment: QA Automation Engineer

£30k - 38k per year + Benefits: Opilio Recruitment: An award-winning consume...

Opilio Recruitment: UX & Design Specialist

£40k - 45k per year + Benefits: Opilio Recruitment: A fantastic opportunity ...

Opilio Recruitment: Publishing Application Support Analyst

£30k - 35k per year + Benefits: Opilio Recruitment: We’re currently re...

Opilio Recruitment: Digital Marketing Manager

£35k - 45k per year + benefits: Opilio Recruitment: A fantastic opportunity ...

Day In a Page

Homeless Veterans Christmas Appeal: ‘We give them hope. They come to us when no one else can help’

Christmas Appeal

Meet the charity giving homeless veterans hope – and who they turn to when no one else can help
Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?

Is it always right to try to prolong life?

Most of us would prefer to die in our own beds, with our families beside us. But, as a GP, Margaret McCartney sees too many end their days in a medicalised battle
Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night - is that what it takes for women to get to the top?

What does it take for women to get to the top?

Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night and told women they had to do more if they wanted to get on
Christmas jumper craze: Inside the UK factory behind this year's multicultural must-have

Knitting pretty: British Christmas Jumpers

Simmy Richman visits Jack Masters, the company behind this year's multicultural must-have
French chefs have launched a campaign to end violence in kitchens - should British restaurants follow suit?

French chefs campaign against bullying

A group of top chefs signed a manifesto against violence in kitchens following the sacking of a chef at a Paris restaurant for scalding his kitchen assistant with a white-hot spoon
Radio 4 to broadcast 10-hour War and Peace on New Year's Day as Controller warns of cuts

Just what you need on a New Year hangover...

Radio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
Cuba set to stage its first US musical in 50 years

Cuba to stage first US musical in 50 years

Claire Allfree finds out if the new production of Rent will hit the right note in Havana
Christmas 2014: 10 best educational toys

Learn and play: 10 best educational toys

Of course you want them to have fun, but even better if they can learn at the same time
Paul Scholes column: I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season

Paul Scholes column

I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season
Lewis Moody column: Stuart Lancaster has made all the right calls – now England must deliver

Lewis Moody: Lancaster has made all the right calls – now England must deliver

So what must the red-rose do differently? They have to take the points on offer 
Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game