Dozens of partially nude Peta protesters lay covered in fake blood at London’s Trafalgar Square on Saturday to mark World Vegan Day 2014.
About 100 supporters lay in heaps holding signs that read “choose life: choose vegan” and “one billion animals killed for flesh each year”.
The animal rights group were also handing out vegan starter kits to passerbys.
Peta Director Mimi Bekhechi said the organisation is challenging others to take-up a vegan diet. “Animals feel pain, fear, love and joy, just as humans do, yet billions of them are killed every year for products that are poisoning the environment and contributing to the UK's obesity epidemic," she said.
“PETA is challenging people to think about the massive toll that the meat industry takes on animals, the Earth and human health – and to go vegan.”
10 best vegan foods
10 best vegan foods
1/10 Provamel Organic Almond Original
This almond drink is a milk alternative that works for your coffee, muesli or baking. Although it won’t froth up as well as the regular white stuff, it makes up for its textural shortcomings with a delicious nutty taste. £2.59, goodnessdirect.co.uk
2/10 Marigold Engevita Nutritional Yeast Flakes
Going vegan means there are vitamins, especially B12, normally found in meat, that you’ll have to get from elsewhere. Put this in anything from stews to salads to add a cheesy, nutty flavour to your cooking. £2.80, ocado.com
3/10 Bute Island Foods garlic & herb Creamy sheese
Bute Island Foods makes a range of dairy-free “sheeses”. Ignore the silly name, they are a good substitute for the real thing, particularly this spreadable alternative. With a creamy texture and a rich, garlicky flavour it goes very well on a piece of toast. £2.48, goodnessdirect.co.uk
4/10 Clif Chocolate Almond Fudge Bar
Active types will like this rich, sweet treat made from oats, rice syrup, soybeans and almond purée, among other goodies. It tops up energy levels fast, making it ideal for runners, cyclists or hikers. A delicious chocolaty vegan-alternative to a brownie. £1.25, thehealthbay.com
5/10 Macsween Vegetarian Haggis
Just because you’re meat- and dairy-free doesn’t mean you have to opt out of Sunday roasts. This family-run business, famous for its traditional haggis, also makes a vegan/vegetarian alternative. It’s surprisingly rich in flavour, with the mushrooms, lentils and oatmeal providing a good chunky texture. And it’s lighter than the meaty alternative. £3.55, waitrose.com
6/10 Soulful Food OnePot Butternut, Lentil & Spinach hotpot
This low-fat, tasty hotpot is ideal if you need something quick and easy for dinner. With hints of Indian spices, and chunks of cauliflower and butternut squash, it’s good as it is, or you can beef it up with some extra veggies. £3.49, ocado.com
7/10 Pudology Gluten- and Dairy-Free Chocolate Puds
It’s hard to believe this rich chocolate pudding is completely dairy-free. Made with coconut milk chocolate ganache and Madagascan vanilla, it is our favourite from the Pudology range, which also features banoffee and strawberry desserts if chocolate’s not your thing. £2.76 (2 x 85g), ocado.com
8/10 Yu! Jus Fruit Blueberry Pieces
Sweet treats can be healthy. These bite-size blueberry pieces are free from added sugar, and with a similar texture to wine gums, kids will be fooled into thinking they’re the real deal. 67p, tesco.com
9/10 Rude Health Spelt Oaty
This small company prides itself on using natural ingredients that aren’t over-processed. Its high-fibre biscuits made from Scottish oatmeal, spelt flour and extra-virgin olive oil are a tasty addition to a packed lunch. £1.99 (4 x 50g), waitrose.com
10/10 Alara Into the Garden Organic active Muesli
This light, crisp breakfast offering made from a mix of amaranth, quinoa, finely chopped seeds and nuts and naturally sweetened with dried apple pieces, is just as tasty as your regular cereal. Try it with almond milk. £4.66, goodnessdirect.co.uk
World Vegan day was established by Louise Wallis, the former chair of The Vegan Society UK, in 1994 and is celebrated across the world.
It commemorates the start of World Vegan Month and the coining of the term 'vegan'.
Vegans and vegetarians now make up 12 per cent of the UK population, and that number is said to rise to 20 per cent for 18- to 24-year-olds.Reuse content