Business is seeing a boost from the Olympic Games, says Jeremy Hunt

 

Businesses that are marketed effectively around the Games are seeing a "big boost", Culture Secretary Jeremy Hunt insisted today after claims the message to stay away from London during the Olympics had worked "too well", affecting some traders.

Speaking after chairing this morning's daily ministerial Olympics meeting in Whitehall, Mr Hunt described the overall picture in the East End of the capital, close to the Olympic Park, as "very encouraging", but acknowledged the numbers of people in the West End "may not be quite as high as they hoped for".

Fears were expressed earlier that the host city had turned into a "ghost town", with visitors flocking to Olympic venues, but avoiding traditional tourist hotspots in the centre.

Despite concerns raised by the tourism industry, the Mayor of London Boris Johnson yesterday insisted the city was "open for business".

A London Chamber of Commerce spokeswoman previously said too many people had heeded warnings about transport in the city.

Asked if people had been encouraged not to come to the capital too much, Mr Hunt said: "I think we've got to actually get this in perspective. In terms of people coming to London we are getting record numbers of people coming to London and overall the picture in the East End of London is very encouraging.

"Westfield are getting about 40,000 more shoppers every day than they anticipated. In the West End we're actually getting about the same numbers of people coming into the West End as this time last year. It may not be quite as high as they hoped for, but there are businesses that are marketed really effectively around the Games that are seeing a big boost and actually the West End is doing very well in the evening as well."

Mr Hunt stressed the Games would be of long-term benefit to businesses in the capital, adding: "I think the point for all London retailers, London theatres and London hotels is that having the Games in London is the best possible publicity they could hope for.

"London is already one of the world's great cities, but these Games have made it iconic and if you have a business in London, in the years to come you are going to benefit massively from the huge amount of publicity, PR, promotion and marketing that you get from having a Games in London."

Mr Hunt praised Britain's athletes in action last night. He said: "It's going pretty well, day five, we've had some fantastic sporting moments yesterday. Michael Phelps getting a record number of medals ever, a brilliant moment for our equestrian team, and in women's football beating Brazil at Wembley with record crowds ever for women's football in this country.

"So we've had some really good moments. The transport system is working very, very well indeed, Heathrow is working well, I think best of all there is a terrific atmosphere in the stadia, and in a very British way we're giving huge roars for Team GB at every opportunity, but also a really good welcome to all the teams from other countries, so I think it's been an encouraging start."

PA

News
people'It can last and it's terrifying'
Sport
Danny Welbeck's Manchester United future is in doubt
footballStriker in talks over £17m move from Manchester United
Sport
Louis van Gaal, Radamel Falcao, Arturo Vidal, Mats Hummels and Javier Hernandez
footballFalcao, Hernandez, Welbeck and every deal live as it happens
Sport
footballFeaturing Bart Simpson
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
Kelly Brook
peopleA spokesperson said the support group was 'extremely disappointed'
News
The five geckos were launched into space to find out about the effects of weightlessness on the creatures’ sex lives
i100
Sport
Andy Murray celebrates a shot while playing Jo-Wilfried Tsonga
TennisWin sets up blockbuster US Open quarter-final against Djokovic
Life and Style
techIf those brochure kitchens look a little too perfect to be true, well, that’s probably because they are
Arts and Entertainment
Alex Kapranos of Franz Ferdinand performs live
music Pro-independence show to take place four days before vote
News
news Video - hailed as 'most original' since Benedict Cumberbatch's
News
i100
Life and Style
The longer David Sedaris had his Fitbit, the further afield his walks took him through the West Sussex countryside
lifeDavid Sedaris: What I learnt from my fitness tracker about the world
Arts and Entertainment
Word master: Self holds up a copy of his novel ‘Umbrella’
boksUnlike 'talented mediocrity' George Orwell, you must approach this writer dictionary in hand
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SQL Implementation Consultant (VB,C#, SQL, Java, Eclipse, integ

£40000 - £50000 per annum + benefits+bonus+package: Harrington Starr: SQL Impl...

SQL Technical Implementation Consultant (Java, BA, Oracle, VBA)

£45000 - £55000 per annum + Benefits + Bonus: Harrington Starr: SQL Technical ...

Head of IT (Windows, Server, VMware, SAN, Fidessa, Equities)

£85000 per annum: Harrington Starr: Head of IT (Windows, Server, VMware, SAN, ...

Lead C# Developer (.Net, nHibernate, MVC, SQL) Surrey

£55000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Lead C# Develo...

Day In a Page

Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering
Fashion walks away from the celebrity runway show

Fashion walks away from the celebrity runway show

As the collections start, fashion editor Alexander Fury finds video and the internet are proving more attractive
Meet the stars of TV's Wolf Hall... and it's not the cast of the Tudor trilogy

Meet the stars of TV's Wolf Hall...

... and it's not the cast of the Tudor trilogy
Weekend at the Asylum: Europe's biggest steampunk convention heads to Lincoln

Europe's biggest steampunk convention

Jake Wallis Simons discovers how Victorian ray guns and the martial art of biscuit dunking are precisely what the 21st century needs
Don't swallow the tripe – a user's guide to weasel words

Don't swallow the tripe – a user's guide to weasel words

Lying is dangerous and unnecessary. A new book explains the strategies needed to avoid it. John Rentoul on the art of 'uncommunication'
Daddy, who was Richard Attenborough? Was the beloved thespian the last of the cross-generation stars?

Daddy, who was Richard Attenborough?

The atomisation of culture means that few of those we regard as stars are universally loved any more, says DJ Taylor