Labour Party 'divided and weak', say voters
Thursday 05 August 2010
The challenge facing Labour's next leader is laid bare in a poll published today, showing that disillusioned former voters view the party as weak, divided, out-of-touch and old-fashioned.
Demos, the left-of-centre think tank, said its findings demonstrated that the Labour brand had become "toxic" among previous supporters. It warned that it would take more than just a change of leader to tackle the party's severe image problem.
The survey, conducted by YouGov, found that 73 per cent of people who voted for Labour in the 2005 election but not this year thought the party was "weak", with 72 per cent believing it was "divided".
Almost two thirds (66 per cent) said the party was "out of touch", 60 per cent complained they never heard from the party and 58 per cent said it represented the past rather than the future.
Even the quarter of voters who remained loyal and still voted Labour felt the party was "out of touch". Older voters were significantly more likely to regard the party in this way, as were those in Southern England.
Richard Darlington, of Demos, said: "Labour's brand is broken and the new leader will need to do major repositioning based on new policy. "That doesn't mean Labour should ditch their values but they will need to dump some old policies and redefine the party with a new policy agenda and a brand that shows they have changed."
Leadership contender Ed Miliband said the poll showed that Labour must change if it was to win again.
- 1 Australia to impose 24-hour curfew on all cats to protect endangered species
- 2 Model's video shoot on the beach interrupted by sudden landing of a group of illegal migrants
- 3 The difference between a psychopath and a sociopath
- 4 Black and ethnic minority people twice as likely to be hit by Tory cuts than white people, report finds
- 5 MH370 search: Boeing 777 wing that could match missing plane found on the French island of Reunion
Kate Winslet thanked 'particularly horrible' girl who bullied her at school after Titanic success
Australia to impose 24-hour curfew on all cats to protect endangered species
Israel accused of killing 75 children during day of 'carnage' and war crimes in Gaza war
MH370 search: Boeing 777 wing that could match missing plane found on the French island of Reunion
Madeleine McCann 'not the identity' of fair-haired girl found dead in suitcase in Australia
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
I am the Jeremy Corbyn supporter that many will tell you doesn't exist
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
Labour leadership contest: I would never quit the party, says Liz Kendall
£24000 - £25000 per annum: Recruitment Genius: This contract caterer is proud ...
£16000 - £20000 per annum: Recruitment Genius: A fantastic and exciting opport...
£28000 - £32000 per annum: Recruitment Genius: This company is an independent ...
£14625 - £20625 per annum: Recruitment Genius: This role is for an enthusiasti...