Lord Coe sparks confusion and anger over Olympics sponsorship row

 

Spectators who try and enter Olympic venues wearing some types of branded clothing could be turned away, the head of the London Games said today.

Lord Coe said ticket holders would not be able to gain entry wearing a Pepsi T-shirt because Coca Cola was one of the main Olympic sponsors.

However he spread confusion by suggesting visitors would “probably” get in wearing Nike trainers even though Adidas is another key Olympic sponsor.

“We have to protect the rights of the sponsor because in large part they pay for the Games,” he told the Today Programme.

“You probably wouldn't be able to [walk in] with a Pepsi T-shirt because Coca-Cola are our sponsors and they've put millions of pounds into this project but also millions of pounds into grassroots sport. It is important to protect those sponsors.”

Asked if people could enter venues wearing Nike trainers, Coe replied, “I think you probably could … You probably would be able to walk through with Nike trainers.”

However hours later, adding to the confusion, Locog, which Lord Coe runs, appeared to contradict its chairman and suggested there would be no controls over what spectators wore to the Games.

Locog said “as an individual you are free to wear clothing of your choice … of course. Including trainers”.

They confirmed this would also include a T-shirt emblazoned with a non-sponsors logo.

A locog spokesperson said Coe could have got muddled because of differing rules for spectators and those working and volunteering at venues. “There's a lot going on at the moment,” they said.

However, Locog’s advice for people with Games tickets states that there are restrictions of “any objects or clothing bearing political statements or overt commercial identification intended for 'ambush marketing”.

In recent weeks Locog has been criticised for strictly enforcing sponsorship advertising rules with a team of hundreds of inspectors around the country on the look out for infringements – which could result in hefty fines.

A butcher near the Olympic sailing venue was was asked to remove a sign displaying a ring of sausages and saying, 'fantastic 2012', and a cafe on the torch relay route was asked to stop advertising a “flaming torch breakfast baguette”.

But in the interview Lord Coe hit out at the negativity surrounding the build-up to the Olympic Games.

He said people were “overwhelmingly very positive” about the event, despite concerns over security, transport and strict sponsorship rules.

“There are things we have done really well,” he insisted, highlighting praise he had received from athletes and the international media about the facilities built for the Games.

Lord Coe also insisted the “Zil lanes” open only to Olympics traffic are vital for the smooth running of the Games.

He added: “The famous Zil lane, as you call it, is actually something that takes people to work. There are 140 IOC (International Olympic Committee) members, let's just put this into perspective, they will be using that lane, people going to work, many of them are presidents of international federations they will be in those venues early in the morning.

“There are, actually, using those lanes about 20,000 members of the media, of which about 700 will probably be BBC people.”

Lord Coe played down stories about American athletes being delayed by lost coaches on their journey to the Athletes' Village.

“Out of 100 journeys, one coach driver missed a turning.”

Setting out the scale of the task, Lord Coe said: “This is really, really complicated. This is the ability to stage in 19 days, in this city, 26 simultaneous world championships.”

Lord Coe said the venues had been “built on time and to schedule” and the organising committee had “raised the bar” in terms of delivering an Olympics.

But he added: “This is a challenge, this is a very, very tough project. No city is challenged in the way a city is challenged when it delivers an Olympic Games.”

News
Patrick Stewart in the classiest ice bucket to date
people
News
Australian rapper Iggy Azalea was left red faced but, thankfully, unhurt after taking a few too many steps backwards, sending her tumbling off the stage.
peopleIggy Azalea was left red faced but apparently unhurt after taking a few too many steps backwards
News
newsComedian Lee Hurst started trend with first tweet using the hashtag
News
The current recommendation from Britain's Chief Medical Officer, is that people refrain from drinking on at least two days a week
food + drinkTheory is that hangovers are caused by methanol poisoning
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn evocation of the conflict through the eyes of those who lived through it
Life and Style
A nearly completed RoboThespian robot inside the Engineered Arts workshop is tested in Penryn, England. The Cornish company, operating from an industrial unit near Falmouth, is the world's only maker of commercially available life sized humanoid robots
techSuper-intelligent robots could decide destroying the human race is the kindest thing to do
News
scienceExcitement from alien hunters at 'evidence' of extraterrestrial life
News
newsRyan Crighton goes in search of the capo dei capi
Life and Style
techConcept would see planes coated in layer of micro-sensors and able to sense wear and tear
Life and Style
Customers can get their caffeine fix on the move
food + drink
Extras
indybest

Arts and Entertainment
Actors front row from left, Jared Leto, Jennifer Lawrence, Meryl Streep, Ellen DeGeneres, Bradley Cooper, Peter Nyongío Jr., and, second row, from left, Channing Tatum, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyongío and Angelina Jolie as they pose for a
film
Sport
sport
Life and Style
techCould new invention save millions in healthcare bills?
Sport
David Moyes gets soaked
sport Moyes becomes latest manager to take part in the ALS challenge
Voices
A meteor streaks across the sky during the Perseid Meteor Shower at a wind farm near Bogdanci, south of Skopje, Macedonia, in the early hours of 13 August
voicesHagel and Dempsey were pure Hollywood. They only needed Tom Cruise, says Robert Fisk
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Software Developer (Java /C# Programmer)- London

£30000 - £45000 per annum: Harrington Starr: A global investment management fi...

Senior Network Engineer-(CCIE, CCNP, Cisco, London)

£65000 - £75000 per annum: Harrington Starr: Senior Network Engineer-(CCIE, CC...

Senior Network Analyst - (CCIE, Cisco, CISSP)

£70000 - £80000 per annum: Harrington Starr: Senior Network Analyst - (CCIE, C...

Senior Network Engineer-(Design, Implementation, CCIE)

£60000 - £80000 per annum: Harrington Starr: Senior Network Engineer-(Design, ...

Day In a Page

All this talk of an ‘apocalyptic’ threat is simply childish

Robert Fisk: All this talk of an ‘apocalyptic’ threat is simply childish

Chuck Hagel and Martin Dempsey were pure Hollywood. They only needed Tom Cruise
Mafia Dons: is the Camorra in control of the Granite City?

Mafia Dons: is the Camorra in control of the Granite City?

So claims an EU report which points to the Italian Mob’s alleged grip on everything from public works to property
Emmys look set to overhaul the Oscars as Hollywood’s prize draw

Emmys look set to overhaul the Oscars as Hollywood’s prize draw

Once the poor relation, the awards show now has the top stars and boasts the best drama
What happens to African migrants once they land in Italy during the summer?

What happens to migrants once they land in Italy?

Memphis Barker follows their trail through southern Europe
French connection: After 1,300 years, there’s a bridge to Mont Saint-Michel

French connection: After 1,300 years, there’s a bridge to Mont Saint-Michel

The ugly causeway is being dismantled, an elegant connection erected in its place. So everyone’s happy, right?
Frank Mugisha: Uganda's most outspoken gay rights activist on changing people's attitudes, coming out, and the threat of being attacked

Frank Mugisha: 'Coming out was a gradual process '

Uganda's most outspoken gay rights activist on changing people's attitudes, coming out, and the threat of being attacked
Radio 1 to hire 'YouTube-famous' vloggers to broadcast online

Radio 1’s new top ten

The ‘vloggers’ signed up to find twentysomething audience
David Abraham: Big ideas for the small screen

David Abraham: Big ideas for the small screen

A blistering attack on US influence on British television has lifted the savvy head of Channel 4 out of the shadows
Florence Knight's perfect picnic: Make the most of summer's last Bank Holiday weekend

Florence Knight's perfect picnic

Polpetto's head chef shares her favourite recipes from Iced Earl Grey tea to baked peaches, mascarpone & brown sugar meringues...
Horst P Horst: The fashion photography genius who inspired Madonna comes to the V&A

Horst P Horst comes to the V&A

The London's museum has delved into its archives to stage a far-reaching retrospective celebrating the photographer's six decades of creativity
Mark Hix recipes: Try our chef's summery soups for a real seasonal refresher

Mark Hix's summery soups

Soup isn’t just about comforting broths and steaming hot bowls...
Tim Sherwood column: 'It started as a three-horse race but turned into the Grand National'

Tim Sherwood column

I would have taken the Crystal Palace job if I’d been offered it soon after my interview... but the whole process dragged on so I had to pull out
Eden Hazard: Young, gifted... not yet perfect

Eden Hazard: Young, gifted... not yet perfect

Eden Hazard admits he is still below the level of Ronaldo and Messi but, after a breakthrough season, is ready to thrill Chelsea’s fans
Tim Howard: I’m an old dog. I don’t get too excited

Tim Howard: I’m an old dog. I don’t get too excited

The Everton and US goalkeeper was such a star at the World Cup that the President phoned to congratulate him... not that he knows what the fuss is all about
Match of the Day at 50: Show reminds us that even the most revered BBC institution may have a finite lifespan – thanks to the opposition

Tom Peck on Match of the Day at 50

The show reminds us that even the most revered BBC institution may have a finite lifespan – thanks to the opposition