Miliband turns to chocolate for inspiration

The Labour leader extols the virtues of the Cadbury family in address to party activists

Ed Miliband unveiled a new role model for his economic vision yesterday – the family that created the chocolate bar. The Labour leader said George Cadbury, the son of the chocolate pioneer John Cadbury, believed his business would be more successful if his workforce were treated well.

Mr Miliband claimed that the coalition's policies, of rewarding the wealthy at the top of society at the same time as forgetting those at the bottom, were in direct conflict with the Quaker philosophy of Cadbury Jnr, whose factory and workers' homes were built 150 years ago not far from the conference centre in Birmingham where the Labour leader was addressing his party's "People's Policy Forum".

Cadbury "had a simple idea", Mr Miliband said: "His business would be more successful if his workforce was well-motivated and lived in decent homes with decent conditions. That is the idea that should guide us to the change we need today. But it hasn't been the way our economy has been run for a long time. And it certainly isn't the direction offered by this Government. They think wealth comes from a few at the top. I know wealth comes from the forgotten wealth-creators. The people who work in the supermarkets, the factories, in small businesses on your high street, doing the shifts, putting in the hours. It's they who have got to be rewarded and supported in this country."

Last year Mr Miliband borrowed from another 19th-century figure, Disraeli, to unveil his vision for "One Nation" Labour. Mr Miliband pledged that Labour would rescue the UK economy from a "lost decade" with a tax on bankers' bonuses to pay for a young persons' jobs guarantee, a British Investment Bank, and a cut in VAT. Firms bidding for government contracts would have to take on apprentices.

He was presenting more details of his economic vision in the wake of last week's Budget, which was marred by government confusion over its "Help to Buy" policy, dismal growth forecasts and the threat of a fresh downgrade for the UK economy within weeks. Lord Mandelson, the former business secretary, took a swipe at Mr Miliband and Ed Balls for refusing to face up to deficit reduction.

Grant Shapps, the Conservative Party chairman, said yesterday: "The Conservatives are dealing with the big challenges facing our country – backing people who want to work hard and get on in life so Britain can succeed in the global race.

"We've cut the deficit by a third, we're capping benefits – so no one can claim more than the average working family earns – and we're cutting taxes for millions of hardworking people in a fortnight's time.

"But Labour don't get it. They haven't learnt from their mistakes. All Ed Miliband offers is more spending, more borrowing and more debt – exactly how Labour got us into this mess in the first place."

Meanwhile, in an email to Liberal Democrat members yesterday, Nick Clegg, the Deputy Prime Minister, revealed that he agreed details of the Budget with David Cameron, George Osborne and Danny Alexander over a late-night meal of cottage pie in Downing Street on Mothering Sunday.

News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'That was the lowest I’d ever felt'
Life and Style
healthIt isn’t greasy. It doesn’t smell. And moreover, it costs nothing
News
i100

Other places that have held independence referendums
Arts and Entertainment
Jack Huston is the new Ben-Hur
film

It scooped up an unprecedented 11 Academy Awards when it was first remade in 1959

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
fashion

Olympic diver has made his modelling debut for Adidas

Arts and Entertainment
Blossoming love: Colin Firth as Stanley and Emma Stone as Sophie, in 'Magic in the Moonlight'
film

Actors star in Woody Allen's 'Magic in the Moonlight'

News
news

News
peopleThe Times of India said actress should treat it as a 'compliment'
Arts and Entertainment
Maxine Peake plays Hamlet at Manchester's Royal Exchange
theatreReview: Maxine Peake brings emotional ferocity to Shakespeare's starring part
News
London's New Year's Eve fireworks event is going to be ticketed this year for the first time at £10 a head
news

Revellers will have to pay to see New Year's Eve fireworks in London

News
news

Watch this commuter wage a one-man war against the Circle Line
Property
Home body: Badger stays safe indoors
lifeShould we feel guilty about keeping cats inside?
Travel
travel

...and the perfect time to visit them

Sport
Jonas Gutierrez (r) competes with Yaya Toure (l)
football

Newcastle winger reveals he has testicular cancer - and is losing his trademark long hair as a result

News
A male driver reverses his Vauxhall Astra from a tow truck
news

Man's attempt to avoid being impounded heavily criticised

Life and Style
tech

Try putting that one on your Christmas list
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig believed to be donning skis as 007 for first time
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SEN Teaching Assistant Runcorn

£50 per day: Randstad Education Cheshire: SEN Teaching Assistant EBD , Septemb...

English Teacher

£110 - £130 per day: Randstad Education Preston: The Job ? This is a new post...

Primary Teacher EYFS, KS1 and KS2

£85 - £130 per day: Randstad Education Preston: Randstad Education are urgentl...

Teacher

£85 - £140 per day: Randstad Education Preston: Rapidly developing and growing...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week