The BBC documentary Meet the Ukippers aired on BBC Two on Sunday.
It included a now-expelled councillor who said she had a problem with black people, an overworked press officer making sure people didn't say the wrong thing, and a huge, huge collection of clown figurines.
A lot of people found it pretty astonishing.
Things got off to a more-or-less benign start.
They escalated quickly, however.
Amazing.. Five minutes in and he's already a nazi.. #MeetTheUkippers— Andrew Silverwood (@AndySilverwood) February 23, 2015
One Ukip's member's huge collection of clown figurines provoked particular ire.
#MeetTheUkippers I so want to take a hammer to those fucking clowns. For the avoidance of doubt, I am of course referring to the ornaments.— Michael Jarvie (@MichaelJarvie) February 23, 2015
Interestingly, the clown collector was judged by quite a few to be one of the more reasonable people filmed.
to be fair, the crazy clown woman seems to have her head screwed on. #MeetTheUkippers— horrowfide (@Horrowfide) February 23, 2015
There were some sardonic comments about the party's chosen communications strategy.
Hit back at accusations that you're closet racists by being openly racist #MeetTheUkippers— Jason Spacey (@Jason_Spacey) February 23, 2015
Some suspected there might be something in the water.
The fuck is wrong with people in sea side towns? #MeetTheUkippers— Jeffer Cakes (@jeffer_cakes) February 23, 2015
Others questioned whether other parties would require the same level of press supervision.
The fact they need a lady following them round telling them not to say they have a "problem with negros" is ridiculous #MeetTheUkippers— Sarah Trainor (@rahrahshoe) February 23, 2015
Others suspected a conspiracy theory.
I haven't yet seen #MeetTheUkippers, but I'm wondering about the BBC's intention. Is it to drive UKIP supporters to the Tories before May?— Ivan White (@ivanwhite48) February 23, 2015
A couple of people pointed out the documentary had been rather overshadowed by the sheer persistence of the establishment's self-interest.
Embarrassment of #MeetTheUkippers saved by the self interested greed of two establishment MPs. Don't think UKIP would be any less corrupt— mine (@Giraffesong) February 23, 2015
There was genuine sympathy on show for the Ukip press officer responsible for explaining members' actions.
#MeetTheUkippers imagine being the press officer for UKIP. Running around cleaning up so much racist diarrhoea
— NERVUS (@nervusmusic) February 23, 2015
In the end many viewers were begging for more.
The Beeb should commission a series of #MeetTheUkippers. Twenty times funnier than Mrs Brown's Boys...— El Fresho (@eatenmyshorts) February 23, 2015
Others gave a more pessimistic summary.
And yet somehow UKIP is 3rd in the polls and gaining. Who's the joke really on? #MeetTheUkippers— HOPE (@Hopesperance) February 23, 2015