Tory modernisers brace themselves for renewed 'nasty party' attacks as Lynton Crosby is appointed

 

Conservative modernisers are bracing themselves for renewed attacks on the Tories as “the nasty party” following the news that David Cameron has appointed Lynton Crosby, a controversial Australian political consultant, to run the Tories’ 2015 general election campaign.

Some modernisers fear the re-hiring of the man who ran the party’s 2005 election campaign, during which he was criticised for sending coded “dog-whistle” messages to key voters on immigration, signals a shift to the right and another nail in the coffin of the modernisation programme of Cameron’s early leadership.

The Prime Minister’s aides dismissed the fears last night, insisting that Mr Crosby’s role would be to implement a “centre-ground” campaign devised and headed by the Prime Minister and the Chancellor, George Osborne. They expect him to bolster the Tories’ appeal to blue-collar workers and the “strivers” of an “aspiration nation” Mr Cameron will target as he tries to win an overall majority.

The plain-speaking Australian is regarded as a brilliant strategist who sticks to his plan and is not diverted by day-to-day headlines. He is likely to be paid hundreds of thousands of pounds in line with the advice of Boris Johnson, whom he twice helped win election as Mayor of London, who said the Tories should “break the piggy bank” to hire him.

Mr Crosby’s ability to attract controversy was highlighted yesterday when it was reported that he urged Mr Johnson to concentrate on Tory voters rather than “f****ng Muslims” during this year’s mayoral campaign. Mr Crosby insisted he had “absolutely no recollection” of using the phrase.

The consultant, dubbed the “Wizard of Oz” helped John Howard, leader of Australia’s conservative Liberal Party, win four elections, often playing the immigration card. Lord Ashcroft, the former deputy Tory chairman, recently warned that hiring him for the party’s 2015 campaign would be a recipe for “conflict and confusion”.

Grant Shapps, the Tory chairman, confirmed that Mr Crosby would start work as consultant “campaign manager” early next year – initially on a part-time basis. He said he had spoken about the alleged comments with the strategist, who assured him that he had “no recollection of this at all”.

Speaking on  the BBC’s Sunday Politics programme, Mr Shapps denied there was any conflict of interest because of the clients of Mr Crosby’s political consultancy business.

Mr Shapps confirmed that half of the 40 winnable seats the Tories will try to gain at the next election are currently held by the Liberal Democrats, which could fuel Coalition tensions. “I want Conservatives to win in every seat in the country and I don’t really mind who the opposition is.

We need to win those seats if we are going to form the next government and have an outright majority and do some of the things this country desperately needs,” he said. “I do not see it as a personal vendetta against the Liberal Democrats.”

Voices
Numbers of complaints about unwanted calls have trebled in just six months
voices
News
people
Arts & Entertainment
Picture of innocence: Ricky Gervais and Karl Pilkington in ‘Derek’
tvReview: The insights of Ricky Gervais's sweet and kind character call to mind Karl Pilkington's faux-naïf podcast observations
Life & Style
Looking familiar: The global biometrics industry is expected to grow to $20bn by 2020
tech
VIDEO
Have you tried new the Independent Digital Edition iPad app?
News
Higher expectations: European economies are growing but the recovery remains weak
newsThe eurozone crisis has tipped many into despair and extremism - this radically altered landscape calls for a new kind of politics, argues economist Philippe Legrain
Arts & Entertainment
Tangled up in blue: Singer-songwriter Judith Owen
musicAnd how husband Harry Shearer - of Spinal Tap and The Simpsons fame - helped her music flourish
Sport
Karim Benzema celebrates scoring the opening goal
sportReal Madrid 1 Bayern Munich 0: Germans will need their legendary self-belief to rescue Champions League tie in second leg
Arts & Entertainment
Paul Weller: 'I am a big supporter of independent record stores but the greedy touts making a fast buck off genuine fans is disgusting'
music
Arts & Entertainment
William Shakespeare's influence on English culture is still strongly felt today, from his plays on stage to words we use everyday
arts
Sport
Manchester United manager David Moyes has claimed supporters understand the need to look at
sportScot thanks club staff and fans, but gives no specific mention of players
News
Foster and Hedison have reportedly been dating since last summer
peopleOscar-winner said to be 'totally in love' with Alexandra Hedison
News
Strange 'quack' noises could be undersea chatter of Minke whales
science
News
weird news... and film it, obviously
Life & Style
Balancing act: City workers at the launch of Cityfathers
lifeThe organisation is the brainchild of Louisa Symington-Mills who set up Citymothers in 2012 - a group boasting more than 3,000 members
Arts & Entertainment
tv
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition iPad app?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Senior Construction Solicitor – Surrey

Excellent Salary Package: Austen Lloyd: This is a rare high level opportunity ...

Construction Solicitor NQ+ Manchester

Very Competitive Salary: Austen Lloyd: This is an excellent opportunity within...

Corporate Finance

£80000 - £120000 per annum + Highly Competitive Salary: Austen Lloyd: US QUALI...

Banking / Finance Associate - City

Excellent Package: Austen Lloyd: Banking / Finance Associate - We have an exce...

Day In a Page

Migrants in Britain a decade on: The Poles who brought prosperity

Migrants in Britain a decade on

The Poles who brought prosperity
Philippe Legrain: 'The eurozone crisis has tipped many into disillusionment, despair and extremism - we need a European Spring'

Philippe Legrain: 'We need a European Spring'

The eurozone crisis has tipped many into disillusionment, despair and extremism - this radically altered landscape calls for a new kind of politics, argues the economist
A History of the First World War in 100 moments: A moment of glory on the Western Front for the soldiers of the Raj

A History of the First World War in 100 moments

A moment of glory on the Western Front for the soldiers of the Raj
Judith Owen reveals how husband Harry Shearer - star of This Is Spinal Tap and The Simpsons - helped her music flourish

Judith Owen: 'How my husband helped my music flourish'

Her mother's suicide and father's cancer also informed the singer-songwriter's new album, says Pierre Perrone
The online lifeline: How a housing association's remarkable educational initiative gave hope to tenant battling long-term illness and depression

Online lifeline: Housing association's educational initiative

South Yorkshire Housing Association's free training courses gave hope to tenant battling long-term illness and depression
Face-recognition software: Is this the end of anonymity for all of us?

Face-recognition software: The end of anonymity?

The software is already used for military surveillance, by police to identify suspects - and on Facebook
Train Kick Selfie Guy is set to scoop up to $250,000 thanks to his viral video - so how can you cash in on your candid moments?

Viral videos: Cashing in on candid moments

Train Kick Selfie Guy Jared Frank could receive anything between $30,000 to $250,000 for his misfortune - and that's just his cut of advertising revenue from being viewed on YouTube
The world's fastest elevators - 20 metres per second - are coming soon to China

World's fastest elevators coming soon to China

Whatever next? Simon Usborne finds out from Britain's highest authority on the subject
Cityfathers tackles long-hours culture that causes men to miss out on seeing their children

Cityfathers tackles long-hours culture

The organisation is the brainchild of Louisa Symington-Mills, a chief operating officer who set up Citymothers in 2012 - a group that now boasts more than 3,000 members
Ian Herbert: Manchester United broken so badly they need a big personality to carry out overhaul

United broken so badly they need a big personality to carry out overhaul

The size of the rebuild needed at Old Trafford is a task way beyond Ryan Giggs, says Ian Herbert
Mark Schwarzer: Chelsea keeper aims to seize unlikely final chance

Mark Schwarzer: Chelsea keeper aims to seize unlikely final chance

The 41-year-old calmed his nerves to perform a classic 'Superman act' when he replaced Petr Cech in Madrid. One clean sheet later, he is now determined to become a club hero
Brits who migrate to Costa del Sol more unhappy than those who stay at home

It's not always fun in the sun: Moving abroad does not guarantee happiness

Brits who migrate to Costa del Sol more unhappy than those who stay at home
Migrants in Britain a decade on: They came, they worked, they stayed in Lincolnshire

Migrants in Britain a decade on

They came, they worked, they stayed in Lincolnshire
Chris Addison on swapping politics for pillow talk

Chris Addison on swapping politics for pillow talk

The 'Thick of It' favourite thinks the romcom is an 'awful genre'. So why is he happy with a starring role in Sky Living's new Lake District-set series 'Trying Again'?