Tory modernisers brace themselves for renewed 'nasty party' attacks as Lynton Crosby is appointed

 

Conservative modernisers are bracing themselves for renewed attacks on the Tories as “the nasty party” following the news that David Cameron has appointed Lynton Crosby, a controversial Australian political consultant, to run the Tories’ 2015 general election campaign.

Some modernisers fear the re-hiring of the man who ran the party’s 2005 election campaign, during which he was criticised for sending coded “dog-whistle” messages to key voters on immigration, signals a shift to the right and another nail in the coffin of the modernisation programme of Cameron’s early leadership.

The Prime Minister’s aides dismissed the fears last night, insisting that Mr Crosby’s role would be to implement a “centre-ground” campaign devised and headed by the Prime Minister and the Chancellor, George Osborne. They expect him to bolster the Tories’ appeal to blue-collar workers and the “strivers” of an “aspiration nation” Mr Cameron will target as he tries to win an overall majority.

The plain-speaking Australian is regarded as a brilliant strategist who sticks to his plan and is not diverted by day-to-day headlines. He is likely to be paid hundreds of thousands of pounds in line with the advice of Boris Johnson, whom he twice helped win election as Mayor of London, who said the Tories should “break the piggy bank” to hire him.

Mr Crosby’s ability to attract controversy was highlighted yesterday when it was reported that he urged Mr Johnson to concentrate on Tory voters rather than “f****ng Muslims” during this year’s mayoral campaign. Mr Crosby insisted he had “absolutely no recollection” of using the phrase.

The consultant, dubbed the “Wizard of Oz” helped John Howard, leader of Australia’s conservative Liberal Party, win four elections, often playing the immigration card. Lord Ashcroft, the former deputy Tory chairman, recently warned that hiring him for the party’s 2015 campaign would be a recipe for “conflict and confusion”.

Grant Shapps, the Tory chairman, confirmed that Mr Crosby would start work as consultant “campaign manager” early next year – initially on a part-time basis. He said he had spoken about the alleged comments with the strategist, who assured him that he had “no recollection of this at all”.

Speaking on  the BBC’s Sunday Politics programme, Mr Shapps denied there was any conflict of interest because of the clients of Mr Crosby’s political consultancy business.

Mr Shapps confirmed that half of the 40 winnable seats the Tories will try to gain at the next election are currently held by the Liberal Democrats, which could fuel Coalition tensions. “I want Conservatives to win in every seat in the country and I don’t really mind who the opposition is.

We need to win those seats if we are going to form the next government and have an outright majority and do some of the things this country desperately needs,” he said. “I do not see it as a personal vendetta against the Liberal Democrats.”

Start your day with The Independent, sign up for daily news emails
News
Hillary Clinton comments on viral Humans of New York photo of gay teenager
Arts and Entertainment
The gang rape scene in the Royal Opera’s production of Gioachino Rossini’s Guillaume Tell has caused huge controversy
music
Sport
wimbledonScot will face Ivo Karlovic next
Life and Style
Kissing
life
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Sales Administrator - Spanish Speaking

£17000 - £21000 per annum: Recruitment Genius: This is a fantastic opportunity...

Recruitment Genius: Sales Administrator - German Speaking

£17000 - £23000 per annum: Recruitment Genius: This is a fantastic opportunity...

Recruitment Genius: Sales Administrator - Japanese Speaking

£17000 - £23000 per annum: Recruitment Genius: If you are fluent in Japanese a...

Recruitment Genius: Graphic Designer - Immediate Start

£16000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...

Day In a Page

Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate
Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

'The economic collapse has happened. What is at risk now is democracy...'

If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
The science of swearing: What lies behind the use of four-letter words?

The science of swearing

What lies behind the use of four-letter words?
The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

The Real Stories of Migrant Britain

Clive fled from Zimbabwe - now it won’t have him back
Africa on the menu: Three foodie friends want to popularise dishes from the continent

Africa on the menu

Three foodie friends want to popularise dishes from the hot new continent
Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

Who will fill Donna Karan's boots?

The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'
10 best statement lightbulbs

10 best statement lightbulbs

Dare to bare with some out-of-the-ordinary illumination
Wimbledon 2015: Heather Watson - 'I had Serena's poster on my wall – now I'm playing her'

Heather Watson: 'I had Serena's poster on my wall – now I'm playing her'

Briton pumped up for dream meeting with world No 1
Wimbledon 2015: Nick Bollettieri - It's time for big John Isner to produce the goods to go with his thumping serve

Nick Bollettieri's Wimbledon Files

It's time for big John Isner to produce the goods to go with his thumping serve
Dustin Brown: Who is the tennis player who knocked Rafael Nadal out of Wimbeldon 2015?

Dustin Brown

Who is the German player that knocked Nadal out of Wimbeldon 2015?
Ashes 2015: Damien Martyn - 'England are fired up again, just like in 2005...'

Damien Martyn: 'England are fired up again, just like in 2005...'

Australian veteran of that Ashes series, believes the hosts' may become unstoppable if they win the first Test