Tory modernisers brace themselves for renewed 'nasty party' attacks as Lynton Crosby is appointed

 

Conservative modernisers are bracing themselves for renewed attacks on the Tories as “the nasty party” following the news that David Cameron has appointed Lynton Crosby, a controversial Australian political consultant, to run the Tories’ 2015 general election campaign.

Some modernisers fear the re-hiring of the man who ran the party’s 2005 election campaign, during which he was criticised for sending coded “dog-whistle” messages to key voters on immigration, signals a shift to the right and another nail in the coffin of the modernisation programme of Cameron’s early leadership.

The Prime Minister’s aides dismissed the fears last night, insisting that Mr Crosby’s role would be to implement a “centre-ground” campaign devised and headed by the Prime Minister and the Chancellor, George Osborne. They expect him to bolster the Tories’ appeal to blue-collar workers and the “strivers” of an “aspiration nation” Mr Cameron will target as he tries to win an overall majority.

The plain-speaking Australian is regarded as a brilliant strategist who sticks to his plan and is not diverted by day-to-day headlines. He is likely to be paid hundreds of thousands of pounds in line with the advice of Boris Johnson, whom he twice helped win election as Mayor of London, who said the Tories should “break the piggy bank” to hire him.

Mr Crosby’s ability to attract controversy was highlighted yesterday when it was reported that he urged Mr Johnson to concentrate on Tory voters rather than “f****ng Muslims” during this year’s mayoral campaign. Mr Crosby insisted he had “absolutely no recollection” of using the phrase.

The consultant, dubbed the “Wizard of Oz” helped John Howard, leader of Australia’s conservative Liberal Party, win four elections, often playing the immigration card. Lord Ashcroft, the former deputy Tory chairman, recently warned that hiring him for the party’s 2015 campaign would be a recipe for “conflict and confusion”.

Grant Shapps, the Tory chairman, confirmed that Mr Crosby would start work as consultant “campaign manager” early next year – initially on a part-time basis. He said he had spoken about the alleged comments with the strategist, who assured him that he had “no recollection of this at all”.

Speaking on  the BBC’s Sunday Politics programme, Mr Shapps denied there was any conflict of interest because of the clients of Mr Crosby’s political consultancy business.

Mr Shapps confirmed that half of the 40 winnable seats the Tories will try to gain at the next election are currently held by the Liberal Democrats, which could fuel Coalition tensions. “I want Conservatives to win in every seat in the country and I don’t really mind who the opposition is.

We need to win those seats if we are going to form the next government and have an outright majority and do some of the things this country desperately needs,” he said. “I do not see it as a personal vendetta against the Liberal Democrats.”

Start your day with The Independent, sign up for daily news emails
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Project Assistant

£17000 per annum: Recruitment Genius: They are a leading company in the field ...

Recruitment Genius: DBA Developer - SQL Server

£30000 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...

Recruitment Genius: Office Manager

£26041 - £34876 per annum: Recruitment Genius: There has never been a more exc...

Recruitment Genius: Travel Customer Service and Experience Manager

£14000 - £17000 per annum: Recruitment Genius: The fastest growing travel comp...

Day In a Page

Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

US betrayal of old ally brings limited reward

Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
VIPs gather for opening of second Suez Canal - but doubts linger over security

'A gift from Egypt to the rest of the world'

VIPs gather for opening of second Suez Canal - but is it really needed?
Art of the state: Pyongyang propaganda posters to be exhibited in China

Art of the state

Pyongyang propaganda posters to be exhibited in China
Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
The male menopause and intimations of mortality

Aches, pains and an inkling of mortality

So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
Bill Granger recipes: Heading off on holiday? Try out our chef's seaside-inspired dishes...

Bill Granger's seaside-inspired recipes

These dishes are so easy to make, our chef is almost embarrassed to call them recipes
Blairites be warned, this could be the moment Labour turns into Syriza

Andrew Grice: Inside Westminster

Blairites be warned, this could be the moment Labour turns into Syriza
HMS Victory: The mystery of Britain's worst naval disaster is finally solved - 271 years later

The mystery of Britain's worst naval disaster is finally solved - 271 years later

Exclusive: David Keys reveals the research that finally explains why HMS Victory went down with the loss of 1,100 lives
Survivors of the Nagasaki atomic bomb attack: Japan must not abandon its post-war pacifism

'I saw people so injured you couldn't tell if they were dead or alive'

Nagasaki survivors on why Japan must not abandon its post-war pacifism
Jon Stewart: The voice of Democrats who felt Obama had failed to deliver on his 'Yes We Can' slogan, and the voter he tried hardest to keep onside

The voter Obama tried hardest to keep onside

Outgoing The Daily Show host, Jon Stewart, became the voice of Democrats who felt the President had failed to deliver on his ‘Yes We Can’ slogan. Tim Walker charts the ups and downs of their 10-year relationship on screen
RuPaul interview: The drag star on being inspired by Bowie, never fitting in, and saying the first thing that comes into your head

RuPaul interview

The drag star on being inspired by Bowie, never fitting in, and saying the first thing that comes into your head
Secrets of comedy couples: What's it like when both you and your partner are stand-ups?

Secrets of comedy couples

What's it like when both you and your partner are stand-ups?
Satya Nadella: As Windows 10 is launched can he return Microsoft to its former glory?

Satya Nadella: The man to clean up for Windows?

While Microsoft's founders spend their billions, the once-invincible tech company's new boss is trying to save it
The best swimwear for men: From trunks to shorts, make a splash this summer

The best swimwear for men

From trunks to shorts, make a splash this summer
Mark Hix recipes: Our chef tries his hand at a spot of summer foraging

Mark Hix goes summer foraging

 A dinner party doesn't have to mean a trip to the supermarket