Government brings forward measures to boost tourism after Brexit puts UK into bargain basement bin

Regulations will be cut, with new funding to encourage tourists to venture outside of London

Britain became cheaper for tourists overnight after the Brexit vote (Getty)

The Government is bringing forward a raft of measures to boost tourism, as a weak pound makes trips to Britain cheaper for foreigners.

Brits’ summer holidays became more expensive across the board following the Brexit vote, as the pound fell from $1.49 on referendum day to lows of $1.28 in July and August.

As a result the cost of a beer in New York City bar went from £3.98 to £4.65 overnight for British visitors – with similar rises for all other expenses like hotels, museums, and some flights.

Similar cost increases for UK holidaymakers happened overnight across most countries, including the eurozone.

But though visitors from Britain took a hit from the weakening currency, foreigners are expected to benefit from the Leave vote as Britain slides closer towards the bargain basement bin of holiday destinations.

The Government on Friday announced a deregulation drive in an attempt to capitalise on Britain’s potential a tourist destination, in the hope that tourism business can benefit.

Regulatory changes set to be introduced include allowing B&Bs to serve some alcohol and allowing their owners to give guests a lift from train stations to their accommodation.

A flexible apprentice scheme for seasonal workers such as those in the hospitality industry will allow businesses to train staff over 18 months rather than 12.

The Government has also announced a series of new single-booking fix rail itineraries to encourage visitors to travel around the country.

The package is partly designed to encourage tourists to venture outside London (Getty Images)

The measures are included in a new “Tourism Action Plan” published by the Government.

The Government has also announced which projects will get part of the £40 million Discover England fund to encourage tourists to travel beyond London.

Prime Minister Theresa May said the Brexit vote created “real opportunities for growth” in the tourism sector.

“Tourism is vitally important to the UK and the sector goes from strength to strength. Our stunning scenery, centuries-old monuments and cultural traditions continue to draw visitors from both home and abroad,” she said.

“The British people’s decision to leave the European Union creates real opportunities for growth and we will work in close partnership with the tourism industry, to ensure it continues to thrive as negotiations on the UK’s exit progress.

“We are making it easier for visitors to travel beyond London and experience all of the world-class attractions the UK has to offer, to make sure the benefits of this thriving industry are felt by the many and not the few.”

“We will make sure Britain is even more attractive, accessible and welcoming to visitors.”

Secretary of State for Culture, Media and Sport Karen Bradley said:

“With world-class museums, fantastic heritage sites and stunning countryside the UK has a lot to offer tourists - from both home and abroad.

“Through the Discover England Fund and working with the industry, I look forward to helping further strengthen tourism outside of London to ensure that growth from the sector is enjoyed right across the country.”