When is jam not a jam? When the EU says it should be a fruit spread
Andrew Grice has been Political Editor of The Independent since 1998. He was previously Political Editor of The Sunday Times, where he worked for 10 years, and he has been a Westminster-based journalist since 1982. His column, Inside Politics, appears in The Independent each Saturday.
Friday 15 March 2013
Politicians do not normally enjoy it when they are ambushed on a television programme. But Vince Cable, the Business Secretary, is an exception.
When jam-maker Clippy McKenna lobbied him on air about rules which prevented her labelling her product as jam, he agreed with her – and promised to do something about it.
Ms McKenna, who started her one-woman business at her kitchen table in Sale, Cheshire, four years ago, sells her Clippy apple jam to Tesco, Ocado, Morrisons and Asda.
But trading standards officers ordered her to call it a "fruit spread" because it contains too much fruit and only 53 per cent sugar, less than the 60 per cent stipulated by the regulations.
Products containing between 25 and 50 per cent sugar can be called "reduced-sugar jams" but those with between 50 and 60 per cent have been dubbed as being in a "no jam's land". The rules have added to costs and hampered an export drive to markets including the United States.
On Monday, Mr Cable will announce plans to change the regulations, describing them as an example of unnecessary red tape and "gold-plating" of European Union directives. "This looks like jam, smells like jam and tastes like jam," he said. "The only thing stopping it being called jam is some outdated rules."
The Liberal Democrat minister said: "We want to sweep away unnecessary bureaucracy like this which is costing business time and money and stopping them doing what they should be doing: creating jobs, boosting the economy and in some cases, making jam."
He added: "This is exactly the sort of ridiculous red tape that we want to do away with. And thanks to people like Clippy and our Red Tape Challenge campaign, we are."
Ms McKenna said: "For the past 18 months I have been fighting this ridiculous red-tape, which is why I am absolutely delighted the Government has agreed to lower the allowed sugar levels to include my fruit-tastic jams.
"As an everyday mum, I hope that my experience illustrates to the general public that, if you truly believe in something, it is possible to successfully challenge the status quo."
Three years ago, Germany, France and Denmark amended the EU rules saying that a preserve must contain at least 60 per cent sugar to be called a jam.
But the UK has been slower to act and the Government swung into action only after Mr Cable took a close personal interest. Ms McKenna appeared with him on ITV's Business Club last December.
There are an estimated 100 commercial jam-makers in the UK. Big and small firms, and even people making jam for the village fete, will benefit from the streamlined rules, according to the Department for Business, Innovation and Skills.
Jam: A potted history
* The earliest recipe for jam is in ‘Of Culinary Matters’, a 1st-century book by Marcus Gavius Apicius.
* Jam was introduced to Europe by crusaders returning from the Middle East.
* It became popular in Tudor England, when preserves included quince, medlar and sucket. A ‘Box of Marmalade’ was delivered to King Henry VIII by a Mr Hull of Exeter.
* In 1884 Marion McFadyen began making marmalade at her husband James Robertson’s grocer shop from Seville oranges. Lancashire grocer William Hartley built his own jam factory a year later.
- 1 Moscow voted the world's unfriendliest city
- 2 The excuses your boss is most likely to believe when you call in sick
- 3 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 4 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
The excuses your boss is most likely to believe when you call in sick
Bono's group has made more money from Facebook investment than from all his music
Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
Wikipedia rocked by 'rogue editors' blackmail scam targeting small businesses and celebrities
More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
Negotiable: Recruitment Genius: This recognized leader in providing software s...
£40000 - £42000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...
Negotiable: Recruitment Genius: A works engineer is required in a progressive ...