European Parliament Election: Who should you vote for? This website could tell you

20-year-old entrepreneur launches TickBox, matching voters to the party that best suits them

Voting in the European elections can understandably be a daunting prospect – and with 16 different parties running in London alone, many feel put off by the sheer number of options they have to choose between.

That’s why a group of young entrepreneurs have launched TickBox, the first UK-specific website of its kind that is designed to make taking part in the polls as hassle-free as possible.

Operating independently from any party or media organisation, it asks users to respond to a very quick questionnaire and then tells them how closely their views match to each party.

It is the brainchild of Exeter University’s Matthew Morley, who along with a team of humanities and computer science students decided that not enough was being done to encourage young people to vote.

Last week the website launched its hub for the European elections taking place this Thursday, which includes a profile for each party, news about the main contenders and, crucially, a programme guiding the user through “My Vote”.

The website asks people whether they are “For”, “Against” or not interested in a list of key policies, from “A focus on green policy” to “Leaving the EU”.

And though it has currently only been rolled out across the South West, South East and London voting regions, its 20-year-old founder told The Independent they are set to expand further “if people shout loud enough”.

Watch: Act. React. Impact. - the official trailer for the European elections

Mr Morley said: “Our mission is to bring politics in to the 21st century. We want to make politics simple and relevant by asking people what they stand for and then use that to help them vote.”

Explaining how he first arrived at Exeter at the time of city council elections, Mr Morley said he looked forward to voting but found “none of the other 12 people in my dorm wanted to”.

“When I asked why, they said they just didn’t know enough to vote,” he said. “I made them a simple spreadsheet with all the issues versus the parties and in the end they all went out and voted. That was the moment when I realised that if we scaled this up, we could really change people’s relationship with politics and voting.”

Scale it up he did: thousands of people have now used the site to help them decide who to vote for come Thursday. Mr Morley said that the team already have one eye on covering the Scottish Referendum and, after that, the 2015 general election.

TickBox founders Matthew Morley (left) and Sam McShane TickBox founders Matthew Morley (left) and Sam McShane Their efforts have not gone unnoticed, and Mr Morley said some parties have already got in touch to discuss how they are presented.

“The feedback from parties has been very positive so far,” he said. “We work with them actively to tweak the manifestos to check that we’re representing them fairly. We really do think this conversation with the parties is crucial to both TickBox’s independence and for making sure we have the most accurate information for our users.”

Mr Morley said that while there already existed Europe-wide sites that aimed to match voters to parties, these were not based on the latest manifestos and were off-putting to young people, requiring the completion of an extensive 30-page questionnaire.

“We’ve always put design at the heart of our site,” Mr Morley said, “making it look like something that we would want to use. And it can all be completed in just three and a half minutes.”

If you’re a voter in the South West, South East or London visit TickBox.org.uk to find out more

Start your day with The Independent, sign up for daily news emails
Sport
sportWWE latest including Sting vs Triple H, Brock Lesnar vs Roman Reigns and The Undertaker vs Bray Wyatt
Arts and Entertainment
Louis Theroux: By Reason of Insanity takes him behind the bars again
tvBy Reason of Insanity, TV review
Arts and Entertainment
Cassetteboy's latest video is called Emperor's New Clothes rap
videoThe political parody genius duo strike again with new video
Arts and Entertainment
tvPoldark, TV review
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
2015 General Election
May2015

Poll of Polls

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Junior Web Designer - Client Liaison

£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...

Recruitment Genius: Service Delivery Manager

Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...

Recruitment Genius: Massage Therapist / Sports Therapist

£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...

Ashdown Group: Practice Accountant - Bournemouth - £38,000

£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...

Day In a Page

Election 2015: How many of the Government's coalition agreement promises have been kept?

Promises, promises

But how many coalition agreement pledges have been kept?
The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

The death of a Gaza fisherman

He built his own reef, and was fatally shot there by an Israeli gunboat
Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

Saudi airstrikes are fuelling the Gulf's fire

Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

The only direction Zayn could go

We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

Spells like teen spirit

A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

If fashion is a cycle, this young man knows just how to ride it

British designer Jonathan Anderson is putting his stamp on venerable house Loewe
Number plates scheme could provide a licence to offend in the land of the free

Licence to offend in the land of the free

Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

From farm to fork in Cornwall

One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

Robert Parker interview

The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
Don't believe the stereotype - or should you?

Don't believe the stereotype - or should you?

We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

How to make your own Easter egg

Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

Bill Granger's twist on Easter Sunday lunch

Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
Joe Marler: 'It's the way I think the game should be played'

Joe Marler: 'It's the way I think the game should be played'

The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

Cricket World Cup 2015

Has the success of the tournament spelt the end for Test matches?
The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing