Why it's out with the New for Labour
After more than 16 years, three election victories and one defeat, New Labour is no more.
The party is to ditch the last vestige of the rebranding exercise, conceived by Tony Blair, to reach out to middle-class voters in the early 1990s. The word "new" has already been dropped from Labour's website and stationery, and is about to vanish from email addresses.
A spokesman for Ed Miliband said last night: "There is a feeling that the time has come." Dropping the label was inevitable, after Mr Miliband distanced himself from the "New Labour establishment" in his campaign for the party's leadership.
Immediately after his victory, he declared: "The era of New Labour has passed. A new generation has taken over."
The spokesman dismissed a report that Mr Miliband had dithered over the final move to consign the word to history. He said: "Ed's more interested in subjects like cuts, crime and the NHS than our email address."
- 2 Moscow voted the world's unfriendliest city
- 3 The excuses your boss is most likely to believe when you call in sick
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
The excuses your boss is most likely to believe when you call in sick
Bono's group has made more money from Facebook investment than from all his music
Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
Wikipedia rocked by 'rogue editors' blackmail scam targeting small businesses and celebrities
More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don’t change Europe’s attitude to refugees, what will?
Senior British politicians tell David Cameron: When dead children are being washed up on beaches, it's time to act
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
£40000 - £42000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £40000 per annum: Recruitment Genius: This IT support company has a n...
Negotiable: Recruitment Genius: A works engineer is required in a progressive ...
£21000 - £25000 per annum: Recruitment Genius: Our client is seeking someone w...