Jeff Banks to design clothes for Sainsbury's

Jeff Banks, presenter of
The Clothes Show, is to design a range of clothing for Sainsbury's. The designer has signed a three-year contract with the supermarket giant to create a collection for men and women that will initially be sold from 12 stores next year.

Jeff Banks, presenter of The Clothes Show, is to design a range of clothing for Sainsbury's. The designer has signed a three-year contract with the supermarket giant to create a collection for men and women that will initially be sold from 12 stores next year.

A Sainsbury's spokeswoman said they were still researching a name for the project which will replace its existing Initials collection sold since 1990. The number of stores where the clothes will be sold may be increased if there is demand, she added.

So far, supermarket fashion has been dominated by Asda's George range, named after the Next designer, George Davies.

The Sainsbury's spokeswoman said that it was becoming "more and more acceptable" to buy clothes in a supermarket. "We have been selling clothing since 1990 and we are not just looking at Asda. We want to do our own thing," she said.