Neighbourly? Brits know more about celebrities
Brits are likely to know more about popstars and footballers than their next-door neighbours, a survey revealed today.
The findings showed nearly half of us - 49 per cent - are more familiar with our favourite celebrity than with those living across the road.
According to the study, people are now half as "neighbourly" than they were almost three decades ago.
The average person knows the names of just seven people in their neighbourhood, results showed. This figure stood at thirteen in 1982.
The YouGov research found the majority of people - 66 per cent - speak to their neighbours once a week or less.
Only one in four people - 27 per cent - now hold a spare key to next door.
And while the number of people who look after pets or plants for those living nearby has halved to 23 per cent, more than 30 million people will take in parcels as a favour.
Some 26 per cent keep an eye on elderly or disabled people living close by.
The study, commissioned by Co-operatives UK - an organisation which promotes the interests of British co-operatives - found 21 million conversations were held between neighbours every day.
Ed Mayo, Secretary General of Co-operatives UK, said: "It is intriguing that we see our neighbours much less but we like them more.
"While it is true that our streets have changed, Britain at heart still thinks of itself as a neighbourly nation and the reciprocity of contact, conversation and assistance across the garden fence or front drive is still a major driver for co-operation and trust."
Other findings showed people are now four times less willing to start up conversations with complete strangers than in 1982.
The number of people who never pop next door has increased by more than half during the same period.
In a regional breakdown, northerners tend to know most of their neighbours' names (94 per cent), while Londoners are least likely to know their neighbours. Some 11 per cent of those living in the capital were unable to name any.
2167 adults were conducted for the online survey between May 11 and 13.
A comparative study in 1982 was conducted by Market and Opinion Research International, now IPSOS MORI.MORI.
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 4 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
Amber Peat: Body found in search for missing 13-year-old who ran away after argument with her parents
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Sepp Blatter resigns: FBI are investigating outgoing Fifa president, claims report
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
£23000 - £25000 per annum: Recruitment Genius: This company has over 40 years ...
£9 per hour: Recruitment Genius: This high quality thread manufacturer is curr...
£40000 - £55000 per annum: Recruitment Genius: A market leading acquirer and m...
£35000 - £45000 per annum: Recruitment Genius: Fully qualified electricians re...