Shopping tribes of Britain
It’s beloved by royals and the Chelsea set, but home store General Trading Company is under threat. So which other social stereotypes have a retail relationship they couldn’t live without?
Wednesday 23 July 2008
Whole Foods, Boden, Jo Malone
The YM might have three children under five but she’ll be damned if she’s seen out looking less than radiant. Her typical buy is another reusable cotton bag and some Dr Hauschka Rose Day Cream. Also seen in: Brora. Poster girl: Nigella Lawson
Foxtons, Ugg, Cutler and Gross
Like, Dad left me all this money? And it’s, like, a bit of a nightmare? Yes, life is so hard, Miss Trustafarian, slopping around W11 in your Ugg boots on your way to Starbucks for yet another “script meeting”. Also seen in: Urban Outfitters. Poster girl: Alice Dellal
General Trading Company, Hackett, Links of London
Sloanes are frightened of stores they didn’t go to with their parents. When they do shop, it’s usually for replacements for the white jeans and pearl earrings that were lost in Hampshire last weekend. Also seen in: Crabtree & Evelyn. Poster girl: Liz Hurley
La Senza, Electric Beach tanning salon, Cricket
Since footballers aren’t famous for their brains, a young lady hoping to snare one must indicate her desirability by dyeing herself orange and skipping round town in a denim miniskirt the size of a postcard. Matching underwear, in beige silk, is essential. Also seen in: Tiffany. Poster girl:Coleen McLoughlin
Paul bakery, Paperchase, John Sandoe Books
His second novel is going badly and he spent the advance from the first on an Aeron chair. He might have to go back to writing obituaries to make ends meet! Nabokov never had problems like this. Also seen in: corduroy slacks. Poster boy: Martin Amis
The shire set
John Lewis, Waitrose, Waterstone’s
When you live a 20-minute drive from civilisation and the vet’s coming at midday, there’s no time to browse. So: new sheets in John Lewis, and cleaning supplies for Mrs P, the cleaner, from Waitrose. Also seen in: Bicester Village. Icon: Delia Smith
Bang & Olufsen, Daylesford Organics, Ralph Lauren
They haven’t got a clue what a pint of milk costs, but then, nobody else at Goldman’s does either. It all gets lost in a £600 weekly grocery bill anyway. Also seen in: Prada. Poster boy: Arpad Busson
Halfords, Traid, Body Shop
Tofu is really, really, nice. Honestly. You should cycle everywhere and share your bathwater. But energy-saving light-bulbs are a step too far; the horrible light they give off is so unflattering. Also seen in: garden centres. Poster boy: Zac Goldsmith
Superdrug, Primark, Krispy Kreme
Ohmigod, when you’ve got £10 a week pocket money, it’s totally essential to buy from Primark and Peacocks. Kids in sweatshops? Sad, yeah, but... Also seen in: Abercrombie & Fitch (but only to stare at the boys) Poster girl: Pixie Geldof
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