Shopping tribes of Britain

view gallery VIEW GALLERY

It’s beloved by royals and the Chelsea set, but home store General Trading Company is under threat. So which other social stereotypes have a retail relationship they couldn’t live without?

Yummy mummies
Whole Foods, Boden, Jo Malone

The YM might have three children under five but she’ll be damned if she’s seen out looking less than radiant. Her typical buy is another reusable cotton bag and some Dr Hauschka Rose Day Cream. Also seen in: Brora. Poster girl: Nigella Lawson

Trustafarians
Foxtons, Ugg, Cutler and Gross

Like, Dad left me all this money? And it’s, like, a bit of a nightmare? Yes, life is so hard, Miss Trustafarian, slopping around W11 in your Ugg boots on your way to Starbucks for yet another “script meeting”. Also seen in: Urban Outfitters. Poster girl: Alice Dellal

Sloanes
General Trading Company, Hackett, Links of London

Sloanes are frightened of stores they didn’t go to with their parents. When they do shop, it’s usually for replacements for the white jeans and pearl earrings that were lost in Hampshire last weekend. Also seen in: Crabtree & Evelyn. Poster girl: Liz Hurley

Wags
La Senza, Electric Beach tanning salon, Cricket

Since footballers aren’t famous for their brains, a young lady hoping to snare one must indicate her desirability by dyeing herself orange and skipping round town in a denim miniskirt the size of a postcard. Matching underwear, in beige silk, is essential. Also seen in: Tiffany. Poster girl:Coleen McLoughlin

Literati
Paul bakery, Paperchase, John Sandoe Books

His second novel is going badly and he spent the advance from the first on an Aeron chair. He might have to go back to writing obituaries to make ends meet! Nabokov never had problems like this. Also seen in: corduroy slacks. Poster boy: Martin Amis

The shire set
John Lewis, Waitrose, Waterstone’s

When you live a 20-minute drive from civilisation and the vet’s coming at midday, there’s no time to browse. So: new sheets in John Lewis, and cleaning supplies for Mrs P, the cleaner, from Waitrose. Also seen in: Bicester Village. Icon: Delia Smith



Hedge funders
Bang & Olufsen, Daylesford Organics, Ralph Lauren

They haven’t got a clue what a pint of milk costs, but then, nobody else at Goldman’s does either. It all gets lost in a £600 weekly grocery bill anyway. Also seen in: Prada. Poster boy: Arpad Busson

Eco-freaks
Halfords, Traid, Body Shop

Tofu is really, really, nice. Honestly. You should cycle everywhere and share your bathwater. But energy-saving light-bulbs are a step too far; the horrible light they give off is so unflattering. Also seen in: garden centres. Poster boy: Zac Goldsmith



Teen queens
Superdrug, Primark, Krispy Kreme

Ohmigod, when you’ve got £10 a week pocket money, it’s totally essential to buy from Primark and Peacocks. Kids in sweatshops? Sad, yeah, but... Also seen in: Abercrombie & Fitch (but only to stare at the boys) Poster girl: Pixie Geldof

Start your day with The Independent, sign up for daily news emails
Arts and Entertainment
filmPoldark production team claims innocence of viewers' ab frenzy
Life and Style
Google marks the 81st anniversary of the Loch Ness Monster's most famous photograph
techIt's the 81st anniversary of THAT iconic photograph
News
Katie Hopkins makes a living out of courting controversy
people
News
General Election
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Office Administrator

£14000 - £18000 per annum: Recruitment Genius: An Office Administrator is requ...

Recruitment Genius: Sales Executive - Commercial Vehicles - OTE £40,000

£12000 - £40000 per annum: Recruitment Genius: Due to expansion and growth of ...

Ashdown Group: Senior PHP Developer - Sheffield - £50,000

£40000 - £50000 per annum: Ashdown Group: Senior PHP Developer position with a...

Recruitment Genius: Operations Leader - Plasma Processing

Negotiable: Recruitment Genius: An Operations Leader is required to join a lea...

Day In a Page

Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

Why Mohammed Emwazi chose Isis

His friends were betrayed and killed by al-Shabaab
'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

Open letter to David Cameron

Building the walls of fortress Europe has had deadly results
Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

You don't say!

Tory candidates' election tweets not as 'spontaneous' as they appear
Mubi: Netflix for people who want to stop just watching trash

So what is Mubi?

Netflix for people who want to stop just watching trash all the time
The impossible job: how to follow Kevin Spacey?

The hardest job in theatre?

How to follow Kevin Spacey
Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

Armenian genocide and the 'good Turks'

To continue to deny the truth of this mass human cruelty is close to a criminal lie
Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

'Lou needed care, but what he got was ECT'

The truth about the singer's upbringing beyond
Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

This human tragedy has been brewing for years

EU states can't say they were not warned
Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

Women's sportswear

From tackling a marathon to a jog in the park, the right kit can help
Hillary Clinton's outfits will be as important as her policies in her presidential bid

Clinton's clothes

Like it or not, her outfits will be as important as her policies
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders