Shopping tribes of Britain

view gallery VIEW GALLERY

It’s beloved by royals and the Chelsea set, but home store General Trading Company is under threat. So which other social stereotypes have a retail relationship they couldn’t live without?

Yummy mummies
Whole Foods, Boden, Jo Malone

The YM might have three children under five but she’ll be damned if she’s seen out looking less than radiant. Her typical buy is another reusable cotton bag and some Dr Hauschka Rose Day Cream. Also seen in: Brora. Poster girl: Nigella Lawson

Trustafarians
Foxtons, Ugg, Cutler and Gross

Like, Dad left me all this money? And it’s, like, a bit of a nightmare? Yes, life is so hard, Miss Trustafarian, slopping around W11 in your Ugg boots on your way to Starbucks for yet another “script meeting”. Also seen in: Urban Outfitters. Poster girl: Alice Dellal

Sloanes
General Trading Company, Hackett, Links of London

Sloanes are frightened of stores they didn’t go to with their parents. When they do shop, it’s usually for replacements for the white jeans and pearl earrings that were lost in Hampshire last weekend. Also seen in: Crabtree & Evelyn. Poster girl: Liz Hurley

Wags
La Senza, Electric Beach tanning salon, Cricket

Since footballers aren’t famous for their brains, a young lady hoping to snare one must indicate her desirability by dyeing herself orange and skipping round town in a denim miniskirt the size of a postcard. Matching underwear, in beige silk, is essential. Also seen in: Tiffany. Poster girl:Coleen McLoughlin

Literati
Paul bakery, Paperchase, John Sandoe Books

His second novel is going badly and he spent the advance from the first on an Aeron chair. He might have to go back to writing obituaries to make ends meet! Nabokov never had problems like this. Also seen in: corduroy slacks. Poster boy: Martin Amis

The shire set
John Lewis, Waitrose, Waterstone’s

When you live a 20-minute drive from civilisation and the vet’s coming at midday, there’s no time to browse. So: new sheets in John Lewis, and cleaning supplies for Mrs P, the cleaner, from Waitrose. Also seen in: Bicester Village. Icon: Delia Smith



Hedge funders
Bang & Olufsen, Daylesford Organics, Ralph Lauren

They haven’t got a clue what a pint of milk costs, but then, nobody else at Goldman’s does either. It all gets lost in a £600 weekly grocery bill anyway. Also seen in: Prada. Poster boy: Arpad Busson

Eco-freaks
Halfords, Traid, Body Shop

Tofu is really, really, nice. Honestly. You should cycle everywhere and share your bathwater. But energy-saving light-bulbs are a step too far; the horrible light they give off is so unflattering. Also seen in: garden centres. Poster boy: Zac Goldsmith



Teen queens
Superdrug, Primark, Krispy Kreme

Ohmigod, when you’ve got £10 a week pocket money, it’s totally essential to buy from Primark and Peacocks. Kids in sweatshops? Sad, yeah, but... Also seen in: Abercrombie & Fitch (but only to stare at the boys) Poster girl: Pixie Geldof

Start your day with The Independent, sign up for daily news emails
Life and Style
Steve Shaw shows Kate how to get wet behind the ears and how to align her neck
healthSteven Shaw - the 'Buddha of Breaststroke' - applies Alexander Technique to the watery sport
News
A poster by Durham Constabulary
news
Sport
Cameron Jerome
footballCanaries beat Boro to gain promotion to the Premier League
Arts and Entertainment
Performers drink tea at the Glastonbury festival in 2010
music
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Arts and Entertainment
Emily McDowell Card that reads:
artCancer survivor Emily McDowell kicks back at the clichés
Sport
footballShirt then goes on sale on Gumtree
Arts and Entertainment
Twin Peaks stars Joan Chen, Michael Ontkean, Kyle Maclachlan and Piper Laurie
tvBadalamenti on board for third series
Life and Style
tech
Sport
Standing room only: the terraces at Villa Park in 1935
football
Sport
Ben Stokes celebrates with his team mates after bowling Brendon McCullum
sportEngland vs New Zealand report
News
Amal Clooney has joined the legal team defending 'The Hooden Men'
people
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Guru Careers: Software Developer / C# Developer

£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

Guru Careers: Software Developer

£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

SThree: Trainee Recruitment Consultant / Resourcer

£18000 - £23000 per annum + Commission: SThree: As a Trainee Recruitment Consu...

Ashdown Group: UI Developer - (UI, HTML, CSS, JavaScript, AngularJS)

£25000 - £40000 per annum: Ashdown Group: UI Developer - (UI, JavaScript, HTML...

Day In a Page

Abuse - and the hell that came afterwards

Abuse - and the hell that follows

James Rhodes on the extraordinary legal battle to publish his memoir
Why we need a 'tranquility map' of England, according to campaigners

It's oh so quiet!

The case for a 'tranquility map' of England
'Timeless fashion': It may be a paradox, but the industry loves it

'Timeless fashion'

It may be a paradox, but the industry loves it
If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

Could have done with Osama bin Laden staying alive?

Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
New exhibition celebrates the evolution of swimwear

Evolution of swimwear

From bathing dresses in the twenties to modern bikinis
Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine