Shopping tribes of Britain

view gallery VIEW GALLERY

It’s beloved by royals and the Chelsea set, but home store General Trading Company is under threat. So which other social stereotypes have a retail relationship they couldn’t live without?

Yummy mummies
Whole Foods, Boden, Jo Malone

The YM might have three children under five but she’ll be damned if she’s seen out looking less than radiant. Her typical buy is another reusable cotton bag and some Dr Hauschka Rose Day Cream. Also seen in: Brora. Poster girl: Nigella Lawson

Trustafarians
Foxtons, Ugg, Cutler and Gross

Like, Dad left me all this money? And it’s, like, a bit of a nightmare? Yes, life is so hard, Miss Trustafarian, slopping around W11 in your Ugg boots on your way to Starbucks for yet another “script meeting”. Also seen in: Urban Outfitters. Poster girl: Alice Dellal

Sloanes
General Trading Company, Hackett, Links of London

Sloanes are frightened of stores they didn’t go to with their parents. When they do shop, it’s usually for replacements for the white jeans and pearl earrings that were lost in Hampshire last weekend. Also seen in: Crabtree & Evelyn. Poster girl: Liz Hurley

Wags
La Senza, Electric Beach tanning salon, Cricket

Since footballers aren’t famous for their brains, a young lady hoping to snare one must indicate her desirability by dyeing herself orange and skipping round town in a denim miniskirt the size of a postcard. Matching underwear, in beige silk, is essential. Also seen in: Tiffany. Poster girl:Coleen McLoughlin

Literati
Paul bakery, Paperchase, John Sandoe Books

His second novel is going badly and he spent the advance from the first on an Aeron chair. He might have to go back to writing obituaries to make ends meet! Nabokov never had problems like this. Also seen in: corduroy slacks. Poster boy: Martin Amis

The shire set
John Lewis, Waitrose, Waterstone’s

When you live a 20-minute drive from civilisation and the vet’s coming at midday, there’s no time to browse. So: new sheets in John Lewis, and cleaning supplies for Mrs P, the cleaner, from Waitrose. Also seen in: Bicester Village. Icon: Delia Smith



Hedge funders
Bang & Olufsen, Daylesford Organics, Ralph Lauren

They haven’t got a clue what a pint of milk costs, but then, nobody else at Goldman’s does either. It all gets lost in a £600 weekly grocery bill anyway. Also seen in: Prada. Poster boy: Arpad Busson

Eco-freaks
Halfords, Traid, Body Shop

Tofu is really, really, nice. Honestly. You should cycle everywhere and share your bathwater. But energy-saving light-bulbs are a step too far; the horrible light they give off is so unflattering. Also seen in: garden centres. Poster boy: Zac Goldsmith



Teen queens
Superdrug, Primark, Krispy Kreme

Ohmigod, when you’ve got £10 a week pocket money, it’s totally essential to buy from Primark and Peacocks. Kids in sweatshops? Sad, yeah, but... Also seen in: Abercrombie & Fitch (but only to stare at the boys) Poster girl: Pixie Geldof

News
The surrealist comedian at the Q Awards in 2010
people
News
Russell Brand arriving for the book launch in East London
peopleRussell Brand cancels his book launch debate due to concerns about the make-up of the panel
Sport
Christiano Ronaldo enjoys his opening goal
champions leagueLiverpool 0 Real Madrid 3: Ronaldo and Benzema run Reds ragged to avenge thrashing from their last visit to Anfield
Arts and Entertainment
Awesome foursome: Sam Smith shows off his awards
music22-year-old confirms he is 2014’s breakout British music success
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Life and Style
Six of the 76 Goats' cheese samples contained a significant amount of sheep's cheese
food + drink
Arts and Entertainment
Contestants during this summer's Celebrity Big Brother grand finale
tvBroadcaster attempts to change its image following sale to American media group
Extras
indybest
Arts and Entertainment
Sir Nicholas Serota has been a feature in the Power 100 top ten since its 2002 launch
art
Arts and Entertainment
Sarah Dales attempts to sell British Breeze in the luxury scent task
tvReview: 'Apprentice' candidate on the verge of tears as they were ejected from the boardroom
News
Call me Superman: one of many unusual names chosen by Chinese students
newsChinese state TV offers advice for citizens picking a Western moniker
News
Wilko Johnson is currently on his farewell tour
people
Voices
New look: Zellweger at Elle's Women in Hollywood awards on Monday
voicesRenée Zellweger's real crime has been to age in an industry that prizes women's youth over humanity, says Amanda Hess
News
Let’s pretend: KidZania in Tokyo
educationKidZania lets children try their hands at being a firefighter, doctor or factory worker for the day
Life and Style
CHARGE BOOSTER: Aeroplane mode doesn't sound very exciting, but it can be a (phone) hacker's friend. Turning on the option while charging your mobile will increase the speed at which your phone battery charges
techNew book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone
Arts and Entertainment
Julianne Moore and Ellen Page are starring together in civil rights drama Freeheld
film
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Solutions Architect - Permanent - London - £70k DOE

£60000 - £70000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

General Cover Teacher

£110 - £130 per day: Randstad Education Reading: Great opportunities for Cover...

Maths Teacher

£110 - £130 per day: Randstad Education Reading: QTS Maths Teachers needed for...

Maths Teacher

£110 - £130 per day: Randstad Education Reading: QTS Maths Teachers needed for...

Day In a Page

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

A crime that reveals London's dark heart

How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

Lost in translation: Western monikers

Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

Handy hacks that make life easier

New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

KidZania: It's a small world

The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker
Renée Zellweger's real crime has been to age in an industry that prizes women's youth over humanity

'Renée Zellweger's real crime was to age'

The actress's altered appearance raised eyebrows at Elle's Women in Hollywood awards on Monday
From Cinderella to The Jungle Book, Disney plans live-action remakes of animated classics

Disney plans live-action remakes of animated classics

From Cinderella to The Jungle Book, Patrick Grafton-Green wonders if they can ever recapture the old magic
Thousands of teenagers to visit battlefields of the First World War in new Government scheme

Pupils to visit First World War battlefields

A new Government scheme aims to bring the the horrors of the conflict to life over the next five years
The 10 best smartphone accessories

Make the most of your mobile: 10 best smartphone accessories

Try these add-ons for everything from secret charging to making sure you never lose your keys again
Mario Balotelli substituted at half-time against Real Madrid: Was this shirt swapping the real reason?

Liverpool v Real Madrid

Mario Balotelli substituted at half-time. Was shirt swapping the real reason?
West Indies tour of India: Hurricane set to sweep Windies into the shadows

Hurricane set to sweep Windies into the shadows

Decision to pull out of India tour leaves the WICB fighting for its existence with an off-field storm building
Indiana serial killer? Man arrested for murdering teenage prostitute confesses to six other murders - and police fear there could be many more

A new American serial killer?

Police fear man arrested for murder of teen prostitute could be responsible for killing spree dating back 20 years
Sweetie, the fake 10-year-old girl designed to catch online predators, claims her first scalp

Sting to trap paedophiles may not carry weight in UK courts

Computer image of ‘Sweetie’ represented entrapment, experts say
Fukushima nuclear crisis: Evacuees still stuck in cramped emergency housing three years on - and may never return home

Return to Fukushima – a land they will never call home again

Evacuees still stuck in cramped emergency housing three years on from nuclear disaster
Wildlife Photographer of the Year: Intimate image of resting lions claims top prize

Wildlife Photographer of the Year

Intimate image of resting lions claims top prize
Online petitions: Sign here to change the world

Want to change the world? Just sign here

The proliferation of online petitions allows us to register our protests at the touch of a button. But do they change anything?