Ten-year-olds 'primed to become shopaholics'
Children as young as 10 are becoming addicted to shopping, a survey shows.
Eight out of 10 children aged between 10 and 12 say they have already developed a passion for conspicuous consumption, the poll for the National Consumer Council (NCC) found. But more than three-quarters of the 1,000 children polled said they also believed that people buy things they do not need.
Philip Cullum, deputy chief executive at the NCC, said: "Most of us enjoy shopping from time to time. But the worrying finding is the extent to which young children are being primed to become shopaholics. By the age of 10, most have already been lured into a world of fashionable labels and must-have gadgets."
Children in the east Midlands are the most passionate shoppers, with 91 per cent saying they enjoy visiting the high street. The lowest number of big spenders is in East Anglia, but even there, 75 per cent like shopping.
Today's tweenies are no longer content with a few Saturday morning sweets to satisfy their materialistic desires. Designer labels and the latest fashions are must-have items. The Market analyst Mintel estimates that despite the falling birth rate, the children's clothes sector has grown by 26 per cent to £4.79bn in the past five years.
A study by the Liverpool Victoria friendly society has found that, on average, a child will cost his or her parents £38,488 between the ages of six and 11.
Tomorrow has been designated national No Shopping Day by ethical campaigners to encourage people to avoid buying things they do not need in order to reduce global consumption.
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 4 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
- 5 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
Halloween 2014: From the Screaming Man of Pluckley to the 'White Lady' of the Tower of London - Britain's 20 most haunted places
Russian politician says Apple CEO Tim Cook 'should be banned' from country after coming out as gay
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything
vary Attractive Salary: Austen Lloyd: MANCHESTER - AN OPENING AT A VERY HIGH Q...
£100 - £110 per day: Randstad Education Ilford: Nursery Manager Long term Ran...
£24000 - £25000 Per Annum plus company car and commission: Clearwater People S...
£45 - £65 per day: Randstad Education Bristol: Supply SEN Support Jobs in Bris...