Ten-year-olds 'primed to become shopaholics'
Children as young as 10 are becoming addicted to shopping, a survey shows.
Eight out of 10 children aged between 10 and 12 say they have already developed a passion for conspicuous consumption, the poll for the National Consumer Council (NCC) found. But more than three-quarters of the 1,000 children polled said they also believed that people buy things they do not need.
Philip Cullum, deputy chief executive at the NCC, said: "Most of us enjoy shopping from time to time. But the worrying finding is the extent to which young children are being primed to become shopaholics. By the age of 10, most have already been lured into a world of fashionable labels and must-have gadgets."
Children in the east Midlands are the most passionate shoppers, with 91 per cent saying they enjoy visiting the high street. The lowest number of big spenders is in East Anglia, but even there, 75 per cent like shopping.
Today's tweenies are no longer content with a few Saturday morning sweets to satisfy their materialistic desires. Designer labels and the latest fashions are must-have items. The Market analyst Mintel estimates that despite the falling birth rate, the children's clothes sector has grown by 26 per cent to £4.79bn in the past five years.
A study by the Liverpool Victoria friendly society has found that, on average, a child will cost his or her parents £38,488 between the ages of six and 11.
Tomorrow has been designated national No Shopping Day by ethical campaigners to encourage people to avoid buying things they do not need in order to reduce global consumption.
- 1 Howard Jacobson: Let’s see the 'criticism' of Israel for what it really is
- 2 Gingers face extinction due to climate change, scientists warn
Jennifer Lawrence face palms Emma Watson at Christian Dior show in Paris
Gingers face extinction due to climate change, scientists warn
Pamplona Running of the Bulls 2014: Briton critically injured in San Fermin festival
Elephant 'cries' while being rescued after 50 years of abuse in India
Google executive died on yacht after prostitute gave him fatal dose of heroin, say police
Sustained immigration has not harmed Britons' employment, say government advisers
British jihadist calls for 'flag of Islam' over Downing Street and Buckingham Palace
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
£40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# .NET Web De...
£32000 - £35000 per annum + Benefits + Bonus: Harrington Starr: VB.NET Applica...
£50000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Mobile App/IOS...
£40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Front End Deve...