Viagra, life jacket and baby spoon chosen to represent `spirit' of the millennium

BULLETPROOF LIFE jackets, emergency shelters and heat-activated baby spoons were added yesterday to the list of official millennium products, chosen to represent the best of British innovation.

"Each product is a symbol of Britain's finest qualities - creativity, inspiration, hard work, imagination," said Tony Blair after visiting the Millennium Dome yesterday.

"Just as the Dome should make us all proud of this nation's creativity and imagination, so should each of the millennium products."

The 235 products - drawn from various fields including advertising, telecommunications and engineering - bring the total of specially selected items to 1,012. Items previously named include the Teletubbies, Viagra and the Heathrow Express train.

In addition to being allowed to bear the "millennium product" logo, the items will be displayed in the Spiral of Innovation, sited next to the Dome in Greenwich, in 2000. The products will also be taken on a worldwide tour promoting British products.

"It's brilliant - this gives us a lot of oomph. Using the logo gives a real seal of approval," said Stephen Barker, the managing director of B&H Liquid Crystal Devices Ltd, which produced a baby feeding spoon that changes colour when food is too hot. "This will really help sales."

The items named yesterday in the fifth and final list of official products were chosen by a panel drawn from a pool of more than 80 judges, who were selected by the Design Council from the worlds of design, the media, academia and industry. Many of the judges represented organisations whose products have been selected, including the BBC, the Body Shop, Jaguar, Marks & Spencer, Safeway and Dyson. Items were nominated by the companies themselves.

Sir Roy Strong, a former keeper of the Victoria and Albert Museum, said the entire selection process was a "load of codswallop". He listed a range of selected items, including concrete roof tiles and a "waterbed for quadrupeds", that were "better suited to the Ideal Home Exhibition".

"What do they have to do with the Design Council?" he said on Radio 4's Today programme. "What do they have to do with British design?"

The Prime Minister told representatives of the companies whose items were selected: "Our future success depends on the qualities, you, your product and your company embody.

"Each of you knows that creation and innovation are at the heart of a successful business. They are also the foundations upon which our future economic success depends."

He also used the occasion to hit back at critics of the Dome project. He said: "It will be a triumph of confidence over cynicism, boldness over blandness, excellence over mediocrity. I defy anyone who sets foot in the Dome not to be awed by its sheer scale, variety or range of attractions."

BRITAIN'S FINEST: PRODUCTS BEARING THE OFFICIAL 2000 LOGO

THE AUTO-SUB

An autonomous, remote-controlled submarine developed by Southampton University for collecting matter from the seabed up to four miles beneath the water

THE SUPERCART TROLLEY

A shopping trolley made from recyclable plastic. It is rust-free, easier to push and half the weight of the conventional models which cause mayhem in stores and litter the countryside

BABY FEEDING SPOON

The spoon uses pigments within the plastic to change colour when it is used with food above a temperature of 40C - the safe limit suggested by paediatricians to feed infants

THE ROYAL MAIL MILLENNIUM STAMPS

These were designed especially to mark the millennium and "convey powerful messages about the UK, its culture and achievements of the past 1,000 years".

THE NATIONAL MARINE AQUARIUM,

PLYMOUTH

It uses the latest technologies to allow visitors to glimpse into the worlds of rivers, streams and oceans and their wildlife

THE DYNAMIC BALANCE RUCKSACK

Contains two innovations: specially balanced pockets designed to reduce fatigue in the user and a harness that moves in tune with the movements of the body

Suggested Topics
Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Arts and Entertainment
Kara Tointon and Jeremy Piven star in Mr Selfridge
tvActress Kara Tointon on what to expect from Series 3
Voices
Winston Churchill, then prime minister, outside No 10 in June 1943
voicesA C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
News
i100
Sport
footballBrighton vs Arsenal match report
Arts and Entertainment
Benedict Cumberbatch has spoken about the lack of opportunities for black British actors in the UK
film
News
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Austen Lloyd: Private Client Solicitor - Oxford

Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...

Austen Lloyd: Clinical Negligence Associate / Partner - Bristol

Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...

Recruitment Genius: Sales Consultant - Solar Energy - OTE £50,000

£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...

Recruitment Genius: Compute Engineer

Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...

Day In a Page

Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project
Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

Diana Krall interview

The jazz singer on being friends with Elton John, outer space and skiing in Dubai
Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

Pinstriped for action

A glimpse of what the very rich man will be wearing this winter
Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

Russell T Davies & Ben Cook: How we met

'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
Bill Granger recipes: Our chef serves up his favourite Japanese dishes

Bill Granger's Japanese recipes

Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
Michael Calvin: How we need more Eric Cantonas to knock some sense into us

Michael Calvin's Last Word

How we need more Eric Cantonas to knock some sense into us