KTVA reporter Charlo Greene quit her job on live TV last night, outing herself as the owner of an Alaskan cannabis club and declaring "f*ck it".
Having grown weary of reporting the news, Greene told viewers she would instead be putting all her energy into the fight to legalise marijuana in the state, having previously reported on the Alaska Cannabis Club without mentioning her connection to it.
In a jaw-dropping twist to the end of a segment she was presenting, she said: "Now everything you heard is why I, the actual owner of the Alaska Cannabis Club, will be dedicating all of my energy toward fighting for freedom and fairness which begins with legalizing marijuana here in Alaska.
"And as for this job, well, not that I have a choice but, f**k it, I quit."
Blurrier but longer version:
The Alaska Cannabis Club, which connects medical marijuana cardholders with local growers, urged its Facebook followers to tune into KTVA earlier in the evening.
Following Greene's mic drop, the main anchor could only stutter: "Alright we apologise for that….we'll, we'll be right back."
Viewers, we sincerely apologize for the inappropriate language used by a KTVA reporter on the air tonight. The employee has been terminated.— KTVA 11 News (@ktva) September 22, 2014
Green has since started an Indiegogo campaign for cannabis reform, explaining in its summary: "I'm Charlo Greene, the president and CEO of the Alaska Cannabis Club - Alaska's only legal medical marijuana resource.
"I just quit my news reporting job on live TV to announce that I am redirecting all of my energy toward helping to end a failed drug policy that has ruined the lives of far too many Americans."
Cannabis around the world
Cannabis around the world
Farmers destroy cannabis plantations under Moroccan police supervision in the northern Moroccan Larache region, pictured here in 2006
Growing business: Cannabis on sale at River Rock Wellness
Oaksterdam in Oakland, California, is the world's only university dedicated to the study and cultivation of cannabis
Alain Jocard/AFP/Getty Images
A cannabis smoker marks the start of the new law by the Space Needle in Seattle
Cannabis growing wild in China, where it has been used to treat conditions such as gout and malaria
Uruguay has voted to make the country the first to legalize marijuana
A groundswell of support from the public led to full legalisation in Colorado
A man smokes licenced medicinal marijuana prior to participating in the annual Hemp Parade, or 'Hanfparade', in support of the legalization of marijuana in Germany on August 7, 2010 in Berlin, Germany. The consumption of cannabis in Germany is legal, though all other aspects, including growing, importing or selling it, are not. However, since the introduction of a new law in 2009, the sale and possession of marijuana for licenced medicinal use is legal.
Sean Gallup/Getty Images
The UK latest figures show 2.3 million people used cannabis in the last year
Tourists visiting Amsterdam will not be banned from using the city’s famous cannabis cafes
These 25 cannabis plants, seized in Merseyside police, could have generated a turnover of £40,000 a year
12/13 San Francisco
April 20, 2012: People smoke marijuana joints at 4:20 p.m. as thousands of marijuana advocates gathered at Golden Gate Park in San Francisco, California. The event was held on April 20, a date corresponding with a numerical 4/20 code widely known within the cannabis subculture as a symbol for all things marijuana.
A cannabis users' association will pay the town of Rasquera more than €600,000 a year for the lease of the land
KTVA could only apologise on Twitter, saying rather worryingly (and hopefully erroneously) that Charlo had been "terminated".
"Viewers, we sincerely apologize for the inappropriate language used by a KTVA reporter on the air tonight," it wrote. "The employee has been terminated."