Evian has been delighting viewers with their dancing baby adverts for some time now, but the latest is the most ambitious yet, seeing The Amazing Spider-Man in a dance-off with a baby version of himself that he sees in the mirror.
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In case you missed the previous commercial, it saw people's reflections suddenly become infant-sized after drinking the bottled water, aa weird reference to how natural (and presumably hallucinogenic-filled) Evian is.
The follow-up sees the same fate befall Spider-Man, who reacts like anyone would upon meeting their reflective baby self in the side of a skyscraper and breaks into dance, web-slinging here and there and generally busting a serious move.
The adverts ends with baby Spider-Man tipping adult Spider-Man off about pursuing police, with the latter leaping off toward the horizon.
More and more brands are attempting to make viral videos as a wide-reaching form of advertising, though Snickers got it horrifically wrong last month with an anti-misogyny ad that was actually pretty misogynistic.