A new advertising campaign is seeking to draw attention to the gap between the wealthy and the poverty-stricken in Mexico by showing how they co-exist in disturbingly close proximity.
Going by the name Erase the Differences, the campaign features four images taken by photographer Oscar Ruíz that show opulent apartments situated right up against dilapidated housing, sometimes separated by nothing more than a fence.
With green trees and manicured lawns on one side and flaking grey roofs on the other, the images look Photoshopped but actually haven't been altered in any way.
The campaign speaks to the tendency to ignore poverty even when it's right in front of you, and though the photos do the talking, it carries the tag-line:
'This image has not been modified. It’s time to change that.'
The campaign was co-ordindated by Publicis in Mexico City and you can find more about it, along with hi-res versions of the images here.
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