A British blogger’s excellent response to an online troll has been celebrated by women across social media networks.
Jenny Rushmore, who is based in the US, posted a picture of a swimming costume she intended to make with the caption “#BeachBodyReady”, but the image was criticised by an online troll.
In the now deleted comment, Ms Rushmore told the Guardian the troll wrote “something along the lines of ‘ugh, you don’t have a beach body. You should eat less cake’.”
Taking the body-shaming jibe in her stride the blogger – who writes on Cashmerette about how sewing helped her to be more body confident – followed up the post with a defiant message for the troll.
Adding a postscript to her note, she addressed the troll "who fat shamed me this morning in a comment and suggest I eat less cake: as you can see from this pic my life is just a sad mess, so I'm glad you've helped steer my dietary choices, cheers! #effyourbeautystandards#CakeWithCashmerette
In response, friends and fellow bloggers picked up her hashtag #CakeweithCashmerette and the movement spiralled.
So far there have been almost 200 Instagram posts of women eating cake, chocolate, biscuits and donuts – and celebrating their body shape.
Ms Rushmore said she had been “overwhelmed” by the response.
“I think body-shaming hits a nerve with a lot of women, and increasingly people want to fight back,” she told the newspaper. “And what better and tastier way to fight back than with cake?”