The Statue of Liberty is usually the most striking sight in the New York Harbour, but a giant Rubik's Cube bobbing in the Hudson River below her was distracting the attention of city dwellers and tourists alike on Friday.
The giant, inflatable Rubik's Cube was sitting on a huge barge under the iconic statue to advertise an exhibition at a science museum in the US state of New York, which aims to commemorate the puzzle's 40th birthday.
The Beyond the Rubik's Cube show runs until 30 November, and coincides with the 70th birthday of the toy’s publicity-shy inventor and namesake, Ernő Rubik, which falls on Sunday 13 July.
Rubik’s-cubed themed attractions at the Liberty Science Centre in Jersey City include early prototypes of the puzzle, and artwork inspired by the toy.
Rubik invented the toy in 1974. As a 29-year-old architecture professor in his native Hungary, he hoped the puzzle would give his students a new challenge.
“A good puzzle, it's a fair thing. Nobody is lying. It's very clear, and the problem depends just on you,” he is quoted as having said.