After months of feverish anticipation Pantone has announced its colour of the year for 2015 as 'Marsala 18-1438', a "tasteful hue which embodies the satisfying richness of a fulfilling meal".
Canary Wharf is now to be painted Marsala in celebration, and Theresa May is set to announce later today that anyone caught not wearing at least one item of Marsala-coloured clothing will be deported.
The colour-matching company sent out a 1,029-word press release about why it is a nice colour, noting its impact in fashion, beauty and interior and graphic design.
"While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability," said Leatrice Eiseman, executive director of the Pantone Color Institute.
"Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors."
The red's name is more prosaic than that of previous winners, like "Sand Dollar" (2006), "Tangerine Tango" (2012), "Aqua Sky" (2003) and the sultry "True Red" (2000).
Is this a colour we will be telling our children about or has Pantone overlooked other spectral delights? Let us know.Reuse content