Love, or loathe it. Australia says: Save our Vegemite

It's as symbolic down under as 'Waltzing Matilda'. But the salty spread is being targeted by the food police

News in pictures
News in pictures
On Facebook
From the blogs

Online House Hunter: England’s most romantic places

Our Online House Hunter goes in search of romance this Valentine's Day...

Roy Hodgson for England: A club of one

To argue against Harry Redknapp for England is akin to arguing in favour of bankers bonuses. While s...

Time for a reality check on the Sri Lankan civil war

Sri Lanka, much like Britain, has side-lined accountability long enough.

Children Of Alcoholics week: One million children may just be the tip of the iceberg

Children Of Alcoholics week starts today. So, what are the aims for Nacoa during this important week...

Millions of Australians spread it on their toast every morning, and Britain's new tennis darling, Laura Robson, won local hearts last week when she declared herself a fan. But if the government has its way, Vegemite could be banished from supermarket shelves, because of its high salt content.

A preventative health task force, set up by Canberra to examine ways of tackling Australia's obesity problem, has canvassed the idea of taxing foods high in fat, sugar and salt. Although its final report is not due until June, the Australian Food and Grocery Council (AFGC) is already warning that Vegemite – considered an Australian "icon", even though it is American-owned – is under threat.

While the appeal of the pungent, dark brown paste is difficult to fathom for outsiders, Australians are outraged by the prospect of it being outlawed by the food police. Even a pledge by the Deputy Prime Minister, Julia Gillard, that "there is no way in the world that Vegemite would be banned" has failed to allay concerns.

The Opposition health spokesman, Peter Dutton, was quick to point out that Ms Gillard had not explicitly ruled out a new tax on Vegemite, which consists mainly of yeast extract, along with 8 per cent salt. Mr Dunn called on the "nanny-state government" to make its intentions clear, and said Australian families "don't need to be served up a menu... about what they need to eat and drink".

Vegemite – invented in 1922 by a food technologist, Cyril Percy Callister, using waste yeast from a Melbourne brewery – is regarded as an Australian national food, although it has long been owned by the US giant Kraft. Fifteen-year-old Robson, who lost to Russia's Ksenia Pervak in the junior final of the Australian Open yesterday, was hailed as "an Aussie" by the locals when she said she preferred it to Marmite. The junior Wimbledon champion was born in Australia but moved to Britain as a toddler.

Despite its sun-tanned, sporty image, Australia has an obesity problem on a par with America's. Overweight children are of particular concern. As well as higher taxes, the task force – appointed by Kevin Rudd's Labor government to recommend ways to address obesity and other preventable health problems – has proposed limiting the fat, sugar and salt content of food and drinks, outlawing the advertising of unhealthy foods and banning them from school vending machines.

The AFGC claims that blue cheese, jams and preserves, as well as Vegemite, could disappear from grocery baskets if the recommendations are adopted. It has told the task force that the food industry will "not support, nor be party to" new regulations based on "conjecture and supposition" rather than scientific evidence.

The Australian online news website Crikey suggested the Vegemite controversy had been cooked up by the industry body as a pre-emptive strike. It also noted the "priceless celebrity endorsement" of the spread by Ms Gillard, who declared: "I am a very happy Vegemite eater... Vegemite is part of being Australian, part of our history, part of our future, and I'll be continuing to wake up in the morning and have it on my toast."

Independent Comment
blog comments powered by Disqus

Day In a Page

Apple admits it has a human rights problem

Apple admits it has a human rights problem

After years of complaints and workers' suicides in China the technology giant faces up to the human cost of its gadgets
Peter Moore: 'I feel guilty I'm the only one alive'

Peter Moore interview

'I feel guilty I'm the only one alive'
Sellafield faces nuclear option as overspending threatens plant's future

Sellafield faces nuclear option

Overspending threatens plant's future
Israel blames Iran for embassy bomb attacks

Israel blames Iran for embassy bomb attacks

Tehran rejects Netanyahu's 'lies' after diplomats in India and Georgia targeted
Former manager enjoying Apoel crack at the big time

Tommy Cassidy interview

Former manager enjoying Apoel crack at the big time
James Lawton: Patience may not be a virtue this time, Roman – Andre Villas-Boas looks all at sea

James Lawton: AVB looks all at sea

Abramovich's visits to training reinforce the idea of a coach feeling pressure from above and below
The 10 Best sledges

The 10 Best sledges

Not all of them require snow...
Procrastination: Not now – I'm busy

Procrastination: Not now – I'm busy

Confronting the real reasons for puttting things off can help us beat it
Fun in the sunset years

Fun in the sunset years

A new movie follows retirees moving to India for low-cost care and a culture of respect for the elderly. For many Britons, it's already a reality
Picture preview: Lucian Freud drawings

Lucian Freud drawings

Picture preview
Silent revolution at the Baftas as the French take top awards

Silent revolution at the Baftas

The Artist wins in seven categories, with Meryl Streep the other big success story
Whitney Houston: The diva who had – and lost – it all

The diva who had – and lost – it all

Nick Hasted charts the highs and lows of Whitney Houston's life
How Picasso won over (some of) the British

How Picasso won over (some of) the British

Winston Churchill and Evelyn Waugh hated his work, but Picasso provided inspiration for a whole generation of UK artists
Topshop: A Decade Of Design

Topshop: A Decade Of Design

When London Fashion Week starts on Friday, Topshop will celebrate 10 years backing its brightest young stars
John Prescott: 'My wife thought I'd just retire, but I'm not a slippers man'

'My wife thought I'd just retire, but I'm not a slippers man'

At 73, John Prescott isn't mellowing. In fact he's taking a shot at becoming a police commissioner