Angela Merkel launches augmented reality app as part of election campaign
Cutting edge ‘Merkel app’ launched to target smartphone users before 22 September vote
An augmented reality app that appears to make outdoor billboard posters speak directly to voters has been launched by Angela Merkel’s campaign team.
The state-of-the-art app recognises the German Chancellor through a camera when pointed at large campaign posters of her face. A video then plays with Merkel appearing as a pop-up talking head on the camera screen.
Wearing her trademark red suit, Merkel appears to speak out of the poster, saying: “Germany is doing well today but we cannot take this for granted. I want us to be successful in the future together.”
Campaign manager Herman Groehe said he hoped the app would help mobilise more voters to support Merkel in what he predicted would be a “tight race”.
Merkel, who is leader of the conservative party Christian Democratic Union, hopes to recreate her centre-right coalition with the pro-business Free Democrats.
- 1 Should Apple buy Greece?
- 2 Michael Douglas regrets 'embarrassing' Catherine Zeta-Jones with oral sex comments
- 3 Drummer Lee Rigby's family reject 'extremist' groups using Woolwich murder for political gain
- 4 Tunisia hotel attack: Locals form 'human shield' to protect hotel from gunman Seifeddine Rezgui
The moment a Queen's Guard soldier lost it and drew his gun at annoying tourist
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Extend Right To Buy to tenants of private landlords, Labour's Jeremy Corbyn says
David Cameron struck double blow in his hopes to win Britain a new EU deal
Pentagon accuses Russia of 'playing with fire' over nuclear threats towards Nato
£500 - £600 per day: Recruitment Genius: A Senior Solution Architect is requir...
£18k - 20k per year: 360 Resourcing Solutions: ROLE: Export Sales Coordinato...
£20000 - £35000 per annum: Recruitment Genius: The largest developer of mobile...
£22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...