Angela Merkel launches augmented reality app as part of election campaign
Cutting edge ‘Merkel app’ launched to target smartphone users before 22 September vote
An augmented reality app that appears to make outdoor billboard posters speak directly to voters has been launched by Angela Merkel’s campaign team.
The state-of-the-art app recognises the German Chancellor through a camera when pointed at large campaign posters of her face. A video then plays with Merkel appearing as a pop-up talking head on the camera screen.
Wearing her trademark red suit, Merkel appears to speak out of the poster, saying: “Germany is doing well today but we cannot take this for granted. I want us to be successful in the future together.”
Campaign manager Herman Groehe said he hoped the app would help mobilise more voters to support Merkel in what he predicted would be a “tight race”.
Merkel, who is leader of the conservative party Christian Democratic Union, hopes to recreate her centre-right coalition with the pro-business Free Democrats.
- 1 Howard Jacobson: Let's see the 'criticism' of Israel for what it really is
- 3 Belgium fan Axelle Despiegelaere lands L'Oreal campaign after World Cup viral photo
- 4 Britney Spears sings 'Alien' without Auto-Tune in embarrassingly brilliant leaked audio clip
- 5 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Mick Jagger denies being World Cup curse and reason for Brazil’s embarrassing defeat
Israel-Gaza crisis: ‘We just want it to end… We don’t deserve to live like this’
Israel-Gaza crisis: Eight killed in Gaza Strip cafe while watching World Cup semi-final
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
There’s a nasty smell in the political air – and it’s coming from the Tories
Vanessa Feltz criticises 'vile' reaction to Rolf Harris allegations
£30000 - £35000 Per Annum Up to 20% bonus: Clearwater People Solutions Ltd: An...
£400 per hour: Orgtel: Technical Business Analyst - Banking - Bristol - £400pd...
To £58k Contract 12 months: Charter Selection: Major household name charity se...
competitive: Progressive Recruitment: Lead Hand - QCProgressive are recruiting...