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Berlusconi in propaganda push to sway foreign press

By Michael Day in Rome

The beleaguered Italian Prime Minister, Silvio Berlusconi, has ordered a special propaganda unit to "bombard" the foreign press with good news in an attempt to stem the tide of critical headlines overseas.

The media mogul has been infuriated by international coverage of the sex scandals that have beset him.

The Tourism Minister, Michela Vittoria Brambilla, announced yesterday that a group of "young journalists and communications experts" would "monitor all the foreign press, dailies, periodicals and TV, in every latitude from Japan to Peru" and "bombard it with accurate and positive news".

"The unit will be ready by the end of the month. There's no time to lose," she told Corriere della Sera newspaper. "There's an anti-Italian alliance in this country working against Italy, with the unique aim of discrediting and destroying the Prime Minister."

Giovanna Melandri, from the opposition Democratic Party, said: "Not content with controlling most of the Italian media [Mr Berlusconi] now wants to run the foreign press, too."

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Comments

The best "good news": Berlusconi's resignation
[info]violetsmart wrote:
Tuesday, 13 October 2009 at 12:09 am (UTC)
Best way to stem the tide of critical headlines overseas as well as the contents of the articles under the headlines would be for Berlusconi to resign. Otherwise, it's wasted money.
[info]claptonj wrote:
Tuesday, 13 October 2009 at 09:44 am (UTC)
If that country wasn't surrounded by democratic states, I wonder where it would be with this man running the show; anti-Berlusconi = anti-Italian? Next step: equaling anti-Berlusconis to active engagement toward the destabilization of the state. Crackdown!

Though Berlusconi will never replace Chavez in the eyes of the media. Because one is democratic and one is not.
Won't work
[info]cfinnie wrote:
Tuesday, 13 October 2009 at 03:04 pm (UTC)
Even if he manages to charm (or buy) foreign reporters, he is still viewed as a bad joke by much of the world. There is little he can do about that--especially if he keep acting, and speaking, as he does. The man is a walking disaster. I have no idea why the Italians keep electing him.
Italian from Italy
[info]lollofunky wrote:
Tuesday, 13 October 2009 at 10:00 pm (UTC)
glad to hear some foreigners is actually interested in what is happening in our beautiful country, the problem is Left Party is not able to connect with the people, and Berlusconi thanks to his TV he is soooo good in selling the idea he is the best man we could wish for and success and money and being famous and on TV are the only things that matter

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