Contest opens for dream French job

Search starts for young people to rub lotion on to 'beau monde' on beach

Wanted: young people to spend July and August on a French beach rubbing sun cream into the backs of beautiful young women. Or, if you prefer, beautiful young men. Wages: €5,000 (£4,400).

The seaside town of Sables-d'Olonne in western France will this evening launch its search for the candidates for what it describes as the "job of the summer".

As a publicity stunt, the popular resort in the Vendée, just south of Brittany, will start an internet search tonight for two "creamers". Their job will be to spend July and August on the beach with 30,000 samples of sun-cream lotion.

The perfect candidates, says the town, will be young and good-looking and have a little medical knowledge. They should also have a sense of fun and be capable of organising beach activities.

Their task will be similar to that of lifeguards. But instead of saving people from drowning, they will save people from burning. Children will have priority. But there will be nothing to prevent the "creamers" from offering to rub their products into the "upper backs and arms" of beautiful, adult young things, both male and female, who are in danger of frying to a crisp.

Applicants should speak French but do not need to be French. Full details will be available from this evening on the website www.lejobdelete.com.

"Le job de l'été" means the "job of the summer" in French or rather in franglais. Les Sables d'Olonne is also risking the wrath of the French language police by calling its new employees "creamers", rather than "crèmeurs".

Applicants have until 26 May to send in a CV and a 45-second video in which they explain, or demonstrate, why they are ideal for the job. The two successful candidates will earn €850 (£745) a week for six weeks, from 10 July to 22 August – just more than €5,000 (£4,400).

The resort has a record of clever publicity stunts. Last year, it launched something called "l'aspirateur à nuages" – the cloud hoover. The town made a promise, which has been renewed this year, that any holidaymaker could cancel a booking up to 48 hours in advance if the weather forecast turned bad.

The French resort's sun-cream stunt is the latest example of "dream jobs" being used for promotional purposes. Queensland's tourism authorities were the first to try such a scheme with a "caretaker" posting on a remote island in the Great Barrier Reef, described as "the best job in the world".

After a global competition, the onerous task of exploring Pacific islands off the coast of Queensland and blogging about the experience went to a British man in his twenties.

Recently, a tourism company in Ireland advertised for a couple with "good communication skills" to travel to the most romantic honeymoon spots around the world. They offered €20,000 (£17,500) for the six-month posting.

"We hope that the new idea will create a lot of buzz on the internet," said François Boche, the head of Sable-d'Olonne's Office du Tourisme.

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: Front-End UI Application Developer

£30000 - £40000 per annum + Benefits: Ashdown Group: Front-End UI Application ...

Recruitment Genius: Digital Account Executive

£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

Recruitment Genius: Service Engineers - Doncaster / Hull

£27000 per annum: Recruitment Genius: Domestic Service Only Engineers are requ...

Recruitment Genius: Employability / Recruitment Adviser

£23600 - £27500 per annum: Recruitment Genius: The Employability Service withi...

Day In a Page

Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

The secret CIA Starbucks

The coffee shop is deep inside the agency's forested Virginia compound
Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

How the Establishment closed ranks over fallout from Nessie 'sighting'

The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
One million Britons using food banks, according to Trussell Trust

One million Britons using food banks

Huge surge in number of families dependent on emergency food aid
Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

2,500 years of history in 3,000 amazing objects

Excavation at Italian cafe to fix rising damp unearths trove
The Hubble Space Telescope's amazing journey, 25 years on

The Hubble Space Telescope's amazing journey 25 years on

The space telescope was seen as a costly flop on its first release
Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

Did Lord Ashcroft quit the House of Lords to become a non-dom?

A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
Apple's ethnic emojis are being used to make racist comments on social media

Ethnic emojis used in racist comments

They were intended to promote harmony, but have achieved the opposite
Sir Kenneth Branagh interview: 'My bones are in the theatre'

Sir Kenneth Branagh: 'My bones are in the theatre'

The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
The sloth is now the face (and furry body) of three big advertising campaigns

The sloth is the face of three ad campaigns

Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
How to run a restaurant: As two newbies discovered, there's more to it than good food

How to run a restaurant

As two newbies discovered, there's more to it than good food
Record Store Day: Remembering an era when buying and selling discs were labours of love

Record Store Day: The vinyl countdown

For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

Mary J Blige and Will.i.am to give free concert

The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
10 best tote bags

Accessorise with a stylish shopper this spring: 10 best tote bags

We find carriers with room for all your essentials (and a bit more)
Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

Paul Scholes column

I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England
Jessica Ennis-Hill: 'I just want to give it my best shot'

Jessica Ennis-Hill: 'I just want to give it my best shot'

The heptathlete has gone from the toast of the nation to being a sleep-deprived mum - but she’s ready to compete again. She just doesn't know how well she'll do...