Contest opens for dream French job

Search starts for young people to rub lotion on to 'beau monde' on beach

Wanted: young people to spend July and August on a French beach rubbing sun cream into the backs of beautiful young women. Or, if you prefer, beautiful young men. Wages: €5,000 (£4,400).

The seaside town of Sables-d'Olonne in western France will this evening launch its search for the candidates for what it describes as the "job of the summer".

As a publicity stunt, the popular resort in the Vendée, just south of Brittany, will start an internet search tonight for two "creamers". Their job will be to spend July and August on the beach with 30,000 samples of sun-cream lotion.

The perfect candidates, says the town, will be young and good-looking and have a little medical knowledge. They should also have a sense of fun and be capable of organising beach activities.

Their task will be similar to that of lifeguards. But instead of saving people from drowning, they will save people from burning. Children will have priority. But there will be nothing to prevent the "creamers" from offering to rub their products into the "upper backs and arms" of beautiful, adult young things, both male and female, who are in danger of frying to a crisp.

Applicants should speak French but do not need to be French. Full details will be available from this evening on the website www.lejobdelete.com.

"Le job de l'été" means the "job of the summer" in French or rather in franglais. Les Sables d'Olonne is also risking the wrath of the French language police by calling its new employees "creamers", rather than "crèmeurs".

Applicants have until 26 May to send in a CV and a 45-second video in which they explain, or demonstrate, why they are ideal for the job. The two successful candidates will earn €850 (£745) a week for six weeks, from 10 July to 22 August – just more than €5,000 (£4,400).

The resort has a record of clever publicity stunts. Last year, it launched something called "l'aspirateur à nuages" – the cloud hoover. The town made a promise, which has been renewed this year, that any holidaymaker could cancel a booking up to 48 hours in advance if the weather forecast turned bad.

The French resort's sun-cream stunt is the latest example of "dream jobs" being used for promotional purposes. Queensland's tourism authorities were the first to try such a scheme with a "caretaker" posting on a remote island in the Great Barrier Reef, described as "the best job in the world".

After a global competition, the onerous task of exploring Pacific islands off the coast of Queensland and blogging about the experience went to a British man in his twenties.

Recently, a tourism company in Ireland advertised for a couple with "good communication skills" to travel to the most romantic honeymoon spots around the world. They offered €20,000 (£17,500) for the six-month posting.

"We hope that the new idea will create a lot of buzz on the internet," said François Boche, the head of Sable-d'Olonne's Office du Tourisme.

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Arts and Entertainment
British musician Mark Ronson arrives for the UK premiere of the film 'Mortdecai'
music
Voices
Winston Churchill, then prime minister, outside No 10 in June 1943
voicesA C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
News
i100
Sport
footballBrighton vs Arsenal match report
Arts and Entertainment
Benedict Cumberbatch has spoken about the lack of opportunities for black British actors in the UK
film
News
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Austen Lloyd: Private Client Solicitor - Oxford

Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...

Austen Lloyd: Clinical Negligence Associate / Partner - Bristol

Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...

Recruitment Genius: Sales Consultant - Solar Energy - OTE £50,000

£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...

Recruitment Genius: Compute Engineer

Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...

Day In a Page

Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century
Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

Homeless Veterans appeal

As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

Smash hit go under the hammer

It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

The geeks who rocked the world

A new documentary looks back at origins of the computer-games industry
Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

Belle & Sebastian is taking a new direction

Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
America: Land of the free, home of the political dynasty

America: Land of the free, home of the political dynasty

These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
A graphic history of US civil rights – in comic book form

A graphic history of US civil rights – in comic book form

A veteran of the Fifties campaigns is inspiring a new generation of activists
Winston Churchill: the enigma of a British hero

Winston Churchill: the enigma of a British hero

A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
Growing mussels: Precious freshwater shellfish are thriving in a unique green project

Growing mussels

Precious freshwater shellfish are thriving in a unique green project
Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

Diana Krall interview

The jazz singer on being friends with Elton John, outer space and skiing in Dubai
Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

Pinstriped for action

A glimpse of what the very rich man will be wearing this winter
Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

Russell T Davies & Ben Cook: How we met

'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
Bill Granger recipes: Our chef serves up his favourite Japanese dishes

Bill Granger's Japanese recipes

Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine
Michael Calvin: How we need more Eric Cantonas to knock some sense into us

Michael Calvin's Last Word

How we need more Eric Cantonas to knock some sense into us