A Danish radio station has come under fire after one of its hosts killed a baby rabbit live on air during a show about animal welfare.
Radio24syv presenter Asger Juhl was hosting a live debate when he reportedly hit nine-week-old rabbit Allan with a bicycle pump, saying it was a way of demonstrating the "hypocrisy" of animal rights campaigners who eat meat from supermarkets.
Allan was killed despite objections from reality star Linse Kesser, who was brought onto the programme as an outspoken advocate for animal rights.
A video was posted on the radio's Facebook page showing meat being fried. A comment from the station said Juhl and his co-host Kristoffer Eriksen would eat the rabbit following its death.
Peta campaigns in pictures
Peta campaigns in pictures
1/12 Peta campaigns in pictures
Anti-fur protestors from Peta are seen on the runway at the Julien MacDonald fashion show as part of London Fashion Week in September 2006
MJ Kim/Getty Images
2/12 Peta campaigns in pictures
The poster from the animal rights group PETA
3/12 Peta campaigns in pictures
Animals on the mind: Staunch PETA supporter Morrissey casually poses with a cat on his head for one particularly literal campaign
4/12 Peta campaigns in pictures
Helen Flanagan poses beside a poster featuring her wearing reptile skin, to promote a PETA campaign, in Covent Garden
5/12 Peta campaigns in pictures
Skin trade: PETA protests against Canadian seal hunting
AFP / GETTY IMAGES
6/12 Peta campaigns in pictures
A member of the 'Taiji Dolphin Action Group' curls up on a sheet depicting the Japanese flag, during a protest against the killing of dolphins
7/12 Peta campaigns in pictures
Supporters of People for the Ethical Treatment of Animals (PETA) gather to lie in a heap in Trafalgar Square to raise awareness on World Vegan Day
8/12 Peta campaigns in pictures
9/12 Peta campaigns in pictures
Ingrid Newkirk outside Fortnum & Mason with a bloodied mouth and feeding tube
10/12 Peta campaigns in pictures
A member of the association 'People for the Ethical Treatment of Animals' (Peta) demonstrates to denounce the way birds' livers are fatten during the foie gras production
11/12 Peta campaigns in pictures
Peta's leader protesting against fur in Paris in 2006
12/12 Peta campaigns in pictures
Protesting against Canadian seal hunting
In a video message posted on Facebook after the show, Kessler said she understood the point that Radio24syv was trying to make, but Allan "should not have been killed" live on air.
Local media was quick to draw comparisions to the controversial killing of Marius the giraffe at Copenhagen Zoo.
A statement from the radio station read: "We ensured that we killed the rabbit in a sound manner, in accordance with very precise instructions that were given to us by a zookeeper– so the rabbit did not suffer any harm."
"It is not our wish to offend anyone with this debate. And we regret that many people have misunderstood our message," the station added. "But we hope that this heated debate creates better conditions for animals in Danish agriculture."