Italy's Michelin starred chef gets new job – at McDonald's
Thursday 06 October 2011
The cynical guffaws from Milan's leading gourmets were almost loud enough yesterday to drown out its traffic with the news that city's – and indeed Italy's – most celebrated chef had got a job with McDonald's.
Gualtiero Marchesi, pictured, the first chef in Italy to earn three Michelin stars, announced that he had "created" two new hamburgers and a dessert for the Italian menu of the world's biggest fast food chain. "I simply asked what and where young people were going to eat," said the 81-year-old Milanese chef. "They were simple questions which led to my decision to team up with McDonald's."
Roberto Masi, chief executive of McDonald's Italia, could hardly contain his delight. He said the collaboration with Mr Marchesi was "a dream come true". But in allowing Italy's hallowed cuisine to rub shoulders with American fast food, Mr Marchesi must have known he could expect some flack.
Roberto Burdese, president of the Italian Slow Food movement, said the new menu was "a cynical marketing ploy". "Mr Marchesi has been a brilliant innovator in Italian cuisine. But this simply leaves a sour taste in the mouth," he said. He noted that the ingredients in the "refined burgers" didn't suggest significant nutritional improvements. One of Mr Mesi's creations was the new "Vivace" burger – with bacon, salted spinach, marinated onions and mayonnaise with mustard seeds.
Last month, figures showed that Italy has a higher proportion of overweight children than anywhere in Europe, with more than a third of children either overweight or obese by the age of eight.
- 1 Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
- 2 The confessions of men who ordered mail-order brides
- 3 UK weather: Britain braced for snow as arctic air mass moves in
- 5 'Isis' schoolgirls: Missing British teenager tweets picture of her Syrian takeaway
Migrant crisis: Greek soldier saved 20 people singlehandedly off Rhodes beach
Aaron and Melissa Klein: Oregon anti-gay bakers ordered to pay $135,000 after refusing to make cake for same-sex wedding
UK weather: Britain braced for snow as arctic air mass moves in
Power of Nepal earthquake was equivalent to 20 huge atomic bombs
Nepal earthquake video: Terrifying footage shows moment avalanche hit Everest Base Camp
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
£30000 - £40000 per annum: Ashdown Group: Front-End Developer - Guildford/Craw...
£13500 - £15000 per annum: Recruitment Genius: A Customer Service Assistant is...
£16000 - £35000 per annum: Recruitment Genius: An ambitious and motivated Sale...
£20000 - £23000 per annum: Recruitment Genius: A Gas Installation Support Engi...