Israeli agents go on PR offensive
Saturday 20 February 2010
Israel is sending more agents abroad, this time on an even more difficult mission: to project a peaceful and positive image of the Jewish state.
As part a new government campaign every citizen travelling overseas becomes an ambassador. But launched in the same week that images aired of suspected Mossad agents preparing to assassinate a Hamas leader in a luxury Dubai hotel, the timing couldn't be worse.
The only training necessary for those wanting to be part of what Information Minister Yuli Edelstein is calling the "Israel Explanatory Force", is perusing a government website or pamphlets handed out as they board planes. The literature stresses Israel is a peace-loving state that developed the cherry tomato and won the Eurovision song contest in 1998 – information Israelis are invited to share during their overseas vacations and business trips.
There has been growing government concern about Israel's image, but the ministry believes the image problem stems not from Israel's actions towards the Palestinians, but from the perception it is a backwards country.
In one TV ad, a fictional British journalist leads a camel, a "typical Israeli animal used to transport water, merchandise and ammunition", through the desert. A Hebrew voice-over cuts in: "Sick of seeing how we're portrayed in the world? You can change the picture."
But Uri Avnery, head of the dovish Gush Shalom group, said: "The only thing that can change the image of Israel is to make peace and stop assassinating people abroad".
World's most lethal spider found under a bunch of bananas
Rumours that the star wants to move on to pastures new
TV presenter Fiona Bruce seemed a bit startled by the find during the filming of Antiques Roadshow
Comedian says he 'never laughed as hard as I have writing with Rik'
Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
Oscar Pistorius sentencing: Olympic star must serve 10 years, prosecutor urges
Isis fighters 'crucify' 17-year-old boy in Syria
Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
Oscar Pistorius sentencing: Athlete's wealth and notoriety have provoked an overdue debate on South African prisons
- 1 Jack the Ripper: Scientists who claims to have identified notorious killer has 'made serious DNA error'
- 2 Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
- 3 Star Wars memorabilia dubbed 'bit of plastic' by Antiques Roadshow's Fiona Bruce valued at £50,000
- 4 Russell Brand might seem like a sexy revolutionary worth getting behind, but he will only fail his fans
- 5 Michael McIntyre walks off stage after woman in the front row uses her phone
£60,000 - £80,000: Saxton Leigh: Our client is an leading Asset Manager based...
Negotiable: Randstad Education Sheffield: Permanent Year 6 TeacherThe job:This...
Negotiable: Randstad Education Sheffield: KS1+KS2 Teachers required ASAP for l...
Negotiable: Randstad Education Sheffield: Year 2 Teacher The position is to wo...