Meet the woman set to become Israel's 'ambassador' (yes, it is Bar Refaeli, and no, not everyone is especially happy about it...)

27 year-old did not complete the mandatory two years of military service 

Jerusalem

It's fairly obvious to see why the Israeli foreign ministry want to use Bar Refaeli in a new PR campaign to promote the country overseas, but the decision has annoyed the country’s military types who have expressed anger at the decision.

The 27 year-old supermodel, and ex-girlfriend of Hollywood actor Leonardo DiCaprio, was asked by the foreign ministry last month to do her bit and help promote a positive image of the Jewish state, especially the country’s booming technology sector. But they hadn’t reckoned with the Israeli Defence Forces.

In a leaked letter from the IDF’s Brigadier General Yoav Mordechai, the Foreign Ministry was asked to consider “the negative message sent out to Israeli society from the inclusion of Bar Refaeli, who did not complete national service, as Israel’s representative in a public relations campaign.”

Most young Israelis do a minimum term of national service in the armed forces, but Ms Refaeli argued that it would interrupt her modelling career. “That’s just the way it is,” she said at the time. “Celebrities have other needs. I hope my case has influenced the army. Israel or Uganda, what difference does it make? It makes no difference to me. Why is it good to die for our country? What, isn’t it better to live in New York? Why should 18-year-old kids have to die? It’s dumb that people have to die so that I can live in Israel.”

“In recent years, the IDF has been trying a variety of methods to improve the value of military service and to combat draft evasion, in order to preserve the moral dimension whereby the IDF is the people’s army,” Brig-Gen Moredechai’s letter went on.

To insult to injury, Ms Refaeli later appeared in a photo shoot for the Italian GQ magazine wearing military clothing. It is not known what the top military brass thought of the photographs.

In response to the IDF letter, the Foreign Ministry said that Ms Refaeli’s past association with the military was an irrelevance.

Of course, because of the IDF protest, the whole episode has attracted much more attention than any expensive campaign organised be an overpaid lobby group, meaning that Ms Refaeli may have got one over on the top military brass for a second time.

Life and Style
life
Arts and Entertainment
Diana from the Great British Bake Off 2014
tvProducers confirm contestant left because of illness
News
Brad Pitt and Angelina Jolie reportedly married in secret on Saturday
peopleSpokesperson for couple confirms they tied the knot on Saturday after almost a decade together
Life and Style
Chen Mao recovers in BK Hospital, Seoul
health
PROMOTED VIDEO
News
ebooksAn evocation of the conflict through the eyes of those who lived through it
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Client-Side web developer (JQuery, Javascript, UI, JMX, FIX)

Negotiable: Harrington Starr: Client-Side web developer (JQuery, Javascript, U...

Structured Finance

Highly Competitive Salary: Austen Lloyd: CITY - An excellent new instruction w...

SQL Server Developer

£500 per day: Harrington Starr: SQL Server Developer SQL, PHP, C#, Real Time,...

C#.NET Developer

£600 per day: Harrington Starr: C#.NET Developer C#, Win Forms, WPF, WCF, MVVM...

Day In a Page

Ukraine crisis: The phoney war is over as Russian troops and armour pour across the border

The phoney war is over

Russian troops and armour pour into Ukraine
Potatoes could be off the menu as crop pests threaten UK

Potatoes could be off the menu as crop pests threaten UK

The world’s entire food system is under attack - and Britain is most at risk, according to a new study
Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Seoul's plastic surgery industry is booming thanks to the popularity of the K-Pop look
Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years

Salomé: A head for seduction

Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years. Now audiences can meet the Biblical femme fatale in two new stage and screen projects
From Bram Stoker to Stanley Kubrick, the British Library's latest exhibition celebrates all things Gothic

British Library celebrates all things Gothic

Forthcoming exhibition Terror and Wonder: The Gothic Imagination will be the UK's largest ever celebration of Gothic literature
The Hard Rock Café's owners are embroiled in a bitter legal dispute - but is the restaurant chain worth fighting for?

Is the Hard Rock Café worth fighting for?

The restaurant chain's owners are currently embroiled in a bitter legal dispute
Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival

In search of Caribbean soul food

Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival
11 best face powders

11 best face powders

Sweep away shiny skin with our pick of the best pressed and loose powder bases
England vs Norway: Roy Hodgson's hands tied by exploding top flight

Roy Hodgson's hands tied by exploding top flight

Lack of Englishmen at leading Premier League clubs leaves manager hamstrung
Angel Di Maria and Cristiano Ronaldo: A tale of two Manchester United No 7s

Di Maria and Ronaldo: A tale of two Manchester United No 7s

They both inherited the iconic shirt at Old Trafford, but the £59.7m new boy is joining a club in a very different state
Israel-Gaza conflict: No victory for Israel despite weeks of death and devastation

Robert Fisk: No victory for Israel despite weeks of devastation

Palestinians have won: they are still in Gaza, and Hamas is still there
Mary Beard writes character reference for Twitter troll who called her a 'slut'

Unlikely friends: Mary Beard and the troll who called her a ‘filthy old slut’

The Cambridge University classicist even wrote the student a character reference
America’s new apartheid: Prosperous white districts are choosing to break away from black cities and go it alone

America’s new apartheid

Prosperous white districts are choosing to break away from black cities and go it alone
Amazon is buying Twitch for £600m - but why do people want to watch others playing Xbox?

What is the appeal of Twitch?

Amazon is buying the video-game-themed online streaming site for £600m - but why do people want to watch others playing Xbox?
Tip-tapping typewriters, ripe pongs and slides in the office: Bosses are inventing surprising ways of making us work harder

How bosses are making us work harder

As it is revealed that one newspaper office pumps out the sound of typewriters to increase productivity, Gillian Orr explores the other devices designed to motivate staff