PoverTee Day: Go casual, beat hunger

Wear a T-shirt, donate at least £2 to charity – and help the world's poor. Nina Lakhani explains all

ActionAid will this week launch a campaign to raise money and awareness for global poverty by asking people across the UK to wear a T-shirt for a day and donate £2 for the privilege of doing so.

The campaign, which launches on Friday, features Sir Paul McCartney, Helen Mirren, Joanna Lumley and Ricky Gervais, among the household names who have designed T-shirts – based on their own personalities – for the first ever PoverTee Day.

The charity hopes the campaign will highlight the plight of some 950 million people across the world who will go hungry this year "despite the fact that there is enough food to feed every one of them". Workers for the charity also point to the need for more work on Aids, which kills more than 7,500 people every day. Four out of five of these are in Africa.

Most recently, ActionAid has stepped up its efforts in Pakistan, providing emergency aid to hundreds of thousands of Swat Valley civilians who have fled their homes to escape fighting between the army and the Taliban.

Charities working in Pakistan criticised Western governments last week for failing to pledge enough money to cope with the huge numbers displaced by conflict in Swat. ActionAid hopes the PoverTee campaign will trigger a groundswell of public support and put pressure on governments to fill a $42m (£25m) funding gap. There are 2.5 million internal refugees in Pakistan who need food, clean water, shelter and medicines.

Janine Goddard from the charity said yesterday: "Money is needed more urgently than ever, as people in developing countries are now facing a double crisis: the financial crisis and the food crisis, which is happening at the moment in Pakistan.

"Currently, over a billion people going to bed hungry every night around the world, and that's about to get even worse with the recession. Food prices are staying very high and the devaluation of the pound means the money ActionAid is using to fund projects abroad is worth less in those countries.

"Asking celebrities to design T-shirts based on their personalities and attitudes to hunger will raise even more money for PoverTee Day, and also gives fans a chance to own a one-off design. The eBay auction will go directly to ActionAid's work with some of the poorest people and communities in the world."

Eight stars have thrown their weight behind this effort, designing poverty-themed T-shirts, which people can bid for on eBay from tomorrow to raise money for the charity's aid work in Africa, Asia and Latin America.

All proceeds from the T-shirt auction will go towards projects such as school meals for poor children in Malawi, irrigation programmes for farmers in Ethiopia, and help for desperate refugees in Pakistan's northern battleground.

Independent on Sunday readers will have the exclusive opportunity to win Helen Mirren's T-shirt by logging on to the website below. Bids for the Oscar-winning actress's design, which draws attention to the fact that 70 per cent of the world's poorest people are women, start at £2.

Paul McCartney's design is expected to attract the most attention and has a £300 minimum bid attached. All other bids start at 99p, but all the one-off designs are expected to fetch at least £2,500 for the charity.

The elevated price of Sir Paul's T-shirt comes despite the fact that he designed it himself and without enlisting the help of his fashion designer daughter, Stella McCartney.

Unsuccessful bidders can support the campaign by wearing any T-shirt of their choice to school or work this Friday and donating £2.

The charity is hoping to emulate some of the success of the Make Poverty History wrist bands that were supported by the veteran charity workers Sir Bob Geldof and Bono. Eight million people wore the plastic white bands in 2005, after the simple idea became a must-have fashion item and a political symbol for the world's great and good.

Win Helen Mirren's T-shirt!

Simply log on to www.myactionaid.org.uk/independentonsunday/donate- and give a minimum of £2. The competition runs until Friday, and the winner will be selected at random. Good luck!

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA celebration of British elections
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: Marketing Manager (B2B) - Romford - £40,000 + car

£35000 - £40000 per annum + car and benefits: Ashdown Group: Marketing Manager...

Ashdown Group: Helpdesk Analyst - Devon - £20,000

£18000 - £20000 per annum: Ashdown Group: Helpdesk Analyst - Devon - £20,000 ...

Ashdown Group: Data Scientist - London - £50,000 + bonus

£35000 - £50000 per annum + generous bonus: Ashdown Group: Business Analytics ...

Ashdown Group: IT Project Coordinator (Software Development) - Kingston

£45000 - £50000 per annum: Ashdown Group: IT Project Coordinator (Software Dev...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power