Interiors insider: Charlie Marshall of Loaf

 

Founder of Loaf Charlie Marshall shares top tips on what to look for when buying a bed and his favourite interior shops in London.

Having lost a whole Saturday trying to buy a bed, I decided to… make the shopping experience as hassle free, affordable and as speedy as possible. So two years, 187 mattress factories and some seriously comfy beds later, Loaf (Loaf.com) was born. 

Since launching… as a bed specialist in 2009, we introduced sofas and bedroom furniture last year. Now we’re growing into pretty much all areas of the home. In March we are launching kitchen tables and chairs, coffee tables, side tables and floor rugs, bathroom furniture, a kids’ furniture range and art.

Bed trends have changed… For starters the frilly valance has been all but ditched. French-inspired beds are going down a storm at the moment due to their timeless appeal. A new French bed is more generous in size and costs a fraction of the price than an original antique version.

Our bestselling bed is... our ‘Coco’ bed. Modelled on an original French beauty, Coco is solid, made of gorgeous weathered oak and has all of the chic but none of the squeak of an antique version!

Men aren’t such big fans of… beds with footboards, especially if they’re tall!

The most common mistake when choosing a bed is… to forget to measure the space. Without swamping the room I recommend it’s best to opt for the largest sized bed that space and budget allow. Check that enough room is available to move around the bed and that you won’t be bumping into the furniture or each other. It is also worth checking that your bed will fit through any tight spaces on delivery!

When buying a bed, check that… the headboard fixings are sturdy enough to ensure it won’t become wobbly over time, and that the bed is a standard UK size. Some companies offer irregular sizes meaning that you will be limited to irregular sized bed linen. We think that is really annoying.

I love going to… Venice for early 20 century furniture and anything Dutch or Belgian! Amsterdam and Antwerp are two of my favourite cities for cool mid-century design. 

Our biggest design challenge was… our first range of kids’ beds launching in March. We wanted an affordable range that would see kids through from four to fifteen years old.

Our bible for design is… Spanish Architectural Digest. I always flick through it for ideas.  For the same reason, I find Pinterest and Elle Decoration useful.

For style advice, I call… my three sisters, all of whom have lovely homes and very good taste. Everything Loafy has to be vetted by them before it makes the final cut.

On the design scene, I admire… the architect Vincent van Duysen for mixing old and new – his look is clean, calm and very ‘Belgian’.

The interior shops I rely on include… Fiona McDonald in Fulham for mid-Century Italian antiques, The Cloth Shop on Portobello for fabrics and vintage cushions, the family-run New House Textiles for tablecloths, Skandium and SCP for contemporary furniture and The Little Greene Paint Company. 

www.loaf.com

Annie Deakin is interiors writer for sofa and interior design website mydeco.com.

Discover more property articles at Homes and Property
PROMOTED VIDEO
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Tradewind Recruitment: English Teacher

Negotiable: Tradewind Recruitment: My client is an excellent, large partially ...

Tradewind Recruitment: Science Teacher

£90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...

Tradewind Recruitment: Year 3 Primary Teacher

£100 - £150 per day: Tradewind Recruitment: Year 3 Teacher Birmingham Jan 2015...

Ashdown Group: Lead Web Developer (ASP.NET, C#) - City of London

£45000 - £50000 per annum + Excellent benefits: Ashdown Group: Lead Web Develo...

Day In a Page

Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee