Interiors insider: Charlie Marshall of Loaf

 

Founder of Loaf Charlie Marshall shares top tips on what to look for when buying a bed and his favourite interior shops in London.

Having lost a whole Saturday trying to buy a bed, I decided to… make the shopping experience as hassle free, affordable and as speedy as possible. So two years, 187 mattress factories and some seriously comfy beds later, Loaf (Loaf.com) was born. 

Since launching… as a bed specialist in 2009, we introduced sofas and bedroom furniture last year. Now we’re growing into pretty much all areas of the home. In March we are launching kitchen tables and chairs, coffee tables, side tables and floor rugs, bathroom furniture, a kids’ furniture range and art.

Bed trends have changed… For starters the frilly valance has been all but ditched. French-inspired beds are going down a storm at the moment due to their timeless appeal. A new French bed is more generous in size and costs a fraction of the price than an original antique version.

Our bestselling bed is... our ‘Coco’ bed. Modelled on an original French beauty, Coco is solid, made of gorgeous weathered oak and has all of the chic but none of the squeak of an antique version!

Men aren’t such big fans of… beds with footboards, especially if they’re tall!

The most common mistake when choosing a bed is… to forget to measure the space. Without swamping the room I recommend it’s best to opt for the largest sized bed that space and budget allow. Check that enough room is available to move around the bed and that you won’t be bumping into the furniture or each other. It is also worth checking that your bed will fit through any tight spaces on delivery!

When buying a bed, check that… the headboard fixings are sturdy enough to ensure it won’t become wobbly over time, and that the bed is a standard UK size. Some companies offer irregular sizes meaning that you will be limited to irregular sized bed linen. We think that is really annoying.

I love going to… Venice for early 20 century furniture and anything Dutch or Belgian! Amsterdam and Antwerp are two of my favourite cities for cool mid-century design. 

Our biggest design challenge was… our first range of kids’ beds launching in March. We wanted an affordable range that would see kids through from four to fifteen years old.

Our bible for design is… Spanish Architectural Digest. I always flick through it for ideas.  For the same reason, I find Pinterest and Elle Decoration useful.

For style advice, I call… my three sisters, all of whom have lovely homes and very good taste. Everything Loafy has to be vetted by them before it makes the final cut.

On the design scene, I admire… the architect Vincent van Duysen for mixing old and new – his look is clean, calm and very ‘Belgian’.

The interior shops I rely on include… Fiona McDonald in Fulham for mid-Century Italian antiques, The Cloth Shop on Portobello for fabrics and vintage cushions, the family-run New House Textiles for tablecloths, Skandium and SCP for contemporary furniture and The Little Greene Paint Company. 

www.loaf.com

Annie Deakin is interiors writer for sofa and interior design website mydeco.com.

Discover more property articles at Homes and Property
News
people'It can last and it's terrifying'
Sport
Danny Welbeck's Manchester United future is in doubt
footballGunners confirm signing from Manchester United
Sport
footballStriker has moved on loan for the remainder of the season
Sport
footballFeaturing Bart Simpson
PROMOTED VIDEO
News
Katie Hopkins appearing on 'This Morning' after she purposefully put on 4 stone.
peopleKatie Hopkins breaks down in tears over weight gain challenge
Arts and Entertainment
Olivia Colman topped the list of the 30 most influential females in broadcasting
tv
News
Kelly Brook
peopleA spokesperson said the support group was 'extremely disappointed'
News
The five geckos were launched into space to find out about the effects of weightlessness on the creatures’ sex lives
i100
Life and Style
techIf those brochure kitchens look a little too perfect to be true, well, that’s probably because they are
Sport
Andy Murray celebrates a shot while playing Jo-Wilfried Tsonga
TennisWin sets up blockbuster US Open quarter-final against Djokovic
Arts and Entertainment
Hare’s a riddle: Kit Williams with the treasure linked to Masquerade
booksRiddling trilogy could net you $3m
Arts and Entertainment
Alex Kapranos of Franz Ferdinand performs live
music Pro-independence show to take place four days before vote
News
news Video - hailed as 'most original' since Benedict Cumberbatch's
News
i100
Life and Style
The longer David Sedaris had his Fitbit, the further afield his walks took him through the West Sussex countryside
lifeDavid Sedaris: What I learnt from my fitness tracker about the world
Arts and Entertainment
Word master: Self holds up a copy of his novel ‘Umbrella’
booksUnlike 'talented mediocrity' George Orwell, you must approach this writer dictionary in hand
News
i100
Property search
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

NQT Secondary Teachers

£100 - £130 per day: Randstad Education Hull: Randstad Education is actively r...

A Level Chemistry Teacher

£120 - £162 per day: Randstad Education Hull: A Level Chemistry Teacher - Humb...

RE Teacher

£120 - £162 per day: Randstad Education Hull: Teacher of Religious Education ...

Maths Teacher

£120 - £162 per day: Randstad Education Hull: Randstad Education are currently...

Day In a Page

'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

'I’ll tell you what I would not serve - lamb and potatoes'

US ambassador hits out at stodgy British food
Radio Times female powerlist: A 'revolution' in TV gender roles

A 'revolution' in TV gender roles

Inside the Radio Times female powerlist
Endgame: James Frey's literary treasure hunt

James Frey's literary treasure hunt

Riddling trilogy could net you $3m
Fitbit: Because the tingle feels so good

Fitbit: Because the tingle feels so good

What David Sedaris learnt about the world from his fitness tracker
Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Second-holiest site in Islam attracts millions of pilgrims each year
Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering