ECB beats recession with £100m TV deal

 

English cricket secured another recession-busting deal yesterday. In announcing a seven-year contract for the overseas rights to home and domestic international matches it ensured the age of austerity will remain a foreign land to the sport.

The package with ESPN Star Sports for exclusive rights in Asia, the Middle East and Africa is worth more than £100m. It will run from 2013 to 2019 and involves more than 300 days of cricket. The England and Wales Cricket Board's negotiations were probably helped by the team's status as the No 1 Test nation.

With this cash in addition to the recent agreement with BSkyB for screening cricket at home, worth £260m, as well as the money to be saved on Kevin Pietersen's central contract following his retirement from limited overs cricket, the ECB's future for a decade is assured.

It already has in place a lucrative 10-year deal with asset management group Investec for sponsoring home Test matches.

David Collier, the ECB's chief executive, said: "This new agreement demonstrates the enormous appetite for cricket worldwide and the global pulling power of a successful England team and a vibrant county game.

"In a challenging economic climate with all sports facing tough competition for funding streams, it will also provide an important source of additional revenue for funding the development of our game at all levels.

"TV audiences for cricket are expanding rapidly in Asia and the Middle East and we look forward to working closely with ESS to give both our international and county teams the widest possible TV exposure over the next seven years."

Cash for developing the game at grassroots remains crucial but this sort of deal also ensures that cricket is likely to remain an attractive option as a career for the talented sportsman.

ESS has held the rights for overseas screening of England cricket for the past five years and was keen to build on audiences with the team having made such big improvements. The inclusion of two India series in 2014 and 2018 was also enticing.

No doubt helped by the fact that there is an unprecedented amount of airtime to fill, this still represents a huge fillip to cricket's bankability.

Sachin Tendulkar, who is presumably running out of cricketing accolades, took the first step along the road to rest of his life yesterday. He was sworn in as a member of parliament in India's upper house, the first cricketer still playing to sit.

* West Indies last night ended former captain Chris Gayle's one-year exclusion from the side by recalling him to the 15-man squad to take on England in the one-day series later this month. Gayle last featured for West Indies in the quarter-final defeat to Pakistan in the World Cup in March 2011. He then fell out with the West Indies Cricket Board, partly over criticism directed at coach Ottis Gibson.

 

 

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
From Mean Girls to Mamet: Lindsay Lohan
theatre
Sport
Nathaniel Clyne (No 2) drives home his side's second goal past Arsenal’s David Ospina at the Emirates
footballArsenal 1 Southampton 2: Arsène Wenger pays the price for picking reserve side in Capital One Cup
News
Mike Tyson has led an appalling and sad life, but are we not a country that gives second chances?
peopleFormer boxer 'watched over' crash victim until ambulance arrived
Arts and Entertainment
Geena Davis, founder and chair of the Geena Davis Institute on Gender in Media
tv
News
i100
Travel
travelGallery And yes, it is indoors
Life and Style
tech
Arts and Entertainment
The Tiger Who Came To Tea
booksJudith Kerr on what inspired her latest animal intruder - 'The Crocodile Under the Bed'
News
i100
Arts and Entertainment
British actor Idris Elba is also a DJ and rapper who played Ibiza last summer
film
News
Alan Bennett criticised the lack of fairness in British society encapsulated by the private school system
peopleBut he does like Stewart Lee
Caption competition
Caption competition
Latest stories from i100
Daily Quiz
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Syria air strikes: ‘Peace President’ Obama had to take stronger action against Isis after beheadings

Robert Fisk on Syria air strikes

‘Peace President’ Obama had to take stronger action against Isis after beheadings
Will Lindsay Lohan's West End debut be a turnaround moment for her career?

Lindsay Lohan's West End debut

Will this be a turnaround moment for her career?
'The Crocodile Under the Bed': Judith Kerr's follow-up to 'The Tiger Who Came to Tea'

The follow-up to 'The Tiger Who Came to Tea'

Judith Kerr on what inspired her latest animal intruder - 'The Crocodile Under the Bed' - which has taken 46 years to get into print
BBC Television Centre: A nostalgic wander through the sets, studios and ghosts of programmes past

BBC Television Centre

A nostalgic wander through the sets, studios and ghosts of programmes past
Lonesome George: Custody battle in Galapagos over tortoise remains

My George!

Custody battle in Galapagos over tortoise remains
10 best rucksacks for backpackers

Pack up your troubles: 10 best rucksacks for backpackers

Off on an intrepid trip? Experts from student trip specialists Real Gap and Quest Overseas recommend luggage for travellers on the move
Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world