Sir Bradley Wiggins has become the latest high-profile British sportsman to sign up with Simon Fuller’s XIX Entertainment.
Wiggins, who won last year’s Tour de France before claiming Olympic gold in the time trial at London 2012, has signed a joint venture agreement with the management company, whose clients include David Beckham, Andy Murray and Lewis Hamilton.
A XIX Entertainment statement read: “The new partnership aims to take advantage of the growth in global cycling participation and Wiggins’ own unique position as one of the sport’s most successful and iconic figures, to create innovative business opportunities worldwide.”
Wiggins, who plans to compete at the Rio Olympics, said: “I admire Simon’s fearless mindset and proven ability to create new possibilities. I am proud of my career to date but still feel there is much to accomplish, both personally and for cycling as a whole.”